Blog

Announcements, analysis and opinions on industry trends around the programmatic world.



    When retargeting means additional app revenue

    Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app...

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    Tackling mobile advertising fraud

    If you're involved inonline marketing, make sure to useanalyticsto better determine invalid clicks and to help...

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    Audiences within mediasmart

    Audiences are an excellent tool for marketers to differentiate and make their media buying much more effective, to make...

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    Download session level data from all your campaigns!

    This year is coming to an end, but we continue updating our features to make your life easier when working with our...

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    We are looking for a sales manager in France!

    We are seeking a results-oriented, entrepreneurial and highly driven senior commercial manager as a full time addition...

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    CCPA- FAQs regarding your campaigns in mediasmart

    CCPA grants California consumers robust data privacy rights and control over their personal information, including the...

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    New features for your drive to store & geolocated campaigns! 🗺️📍

    We have been working on two great features for your geolists!

    Decide when your geolists counts visit to your store and...

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    New time based Audiences!

    We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days to a new way of...

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    Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas

    Experta en administrar negocios basados en tecnologías móviles, Noelia Amoedo, fundadora y CEO de Mediasmart, ha...

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    We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

    Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an...

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