Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    Mobile and in-App Advertising Trends 2019

    Business of apps has launched an article reflecting on the growth and change trends some branches of digital...

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    mediasmart launches Incremental Metrics solution

    m ediasmart Mobile  has launched an Incremental Metrics offering, which enables advertisers promoting their apps to...

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    Introducing Location Based Audiences

    mediasmart has launched Location Based Audiences (LBA). These, are created based on where users are, so that you can...

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    We are hiring again! : Senior Software Engineer

    Do you want to work for one of the biggest consulting companies in Spain, working more than 12 hours a day and not...

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    eCPA is dead. Long live the incremental eCPA!

    Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...

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    A mythbusting look at proximity marketing: Integrations & best practices

    The opportunities through location and proximity based mobile advertising are well recognised now, and retailers...

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    How to combat attribution fraud: Interviewing our CEO Noelia Amoedo.

    As we have talked about frequently, Attribution fraud has become a big issue for many brands and the whole...

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    Looking for a Performance Account Manager

    Are you looking for a new challenge in your career? Are you motivated by training and educating customers? At...

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    mediasmart in native tie-up with Triplelift

    Programmatic ad firm Mediasmart has struck a partnership with native advertising exchange TripleLift, to...

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