Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    How to run a successful Drive to store Campaign

    Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day...

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    India CTV Report 2021: Mapping Connected TV Viewership and the Opportunities for Brands

    We are excited to announce the release of our India CTV Report 2021 - Mapping Connected TV (CTV) Viewership in India...

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    #NewHireDiaries - mediasmart through a beginner’s eye

    Being a huge ad tech enthusiast, I decided to join mediasmart Mobile as Marketing Manager in July 2021 for the INSEA...

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    As Programmatic Advertising Accelerates in Southeast Asia, mediasmart Strengthens its Footprint with Key Local Hiring

    Southeast Asia has made huge leaps in recent years in how advertisers have adopted digital advertising in their...

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    Why Drive-to-Store Campaigns Matter in the Post-Covid World

    The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...

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    iOS14.5 - What’s Changed Three Months Later and How Your Proximity Campaigns are Affected

    Disclaimer: The data shared on this blog post comes from our forecasting tools and reflects the traffic we get from the...

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    Omnicom Media Group Indonesia partners with mediasmart to bring Programmatic and Connected TV Advertising to Indonesia

    Omnicom Media Group Indonesia (OMG Indonesia) today announced its partnership with Affle’s mediasmart platform to bring...

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    Looking for a Sales Strategy & Brand Solutions Manager in India/SEA

    We are seeking a results-oriented, entrepreneurial and highly professional Sales Strategy & Brand Solutions person for...

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    Looking for a Sales Senior Manager in India

    We are seeking a Sales Regional manager to build & sustain the mediasmart business for their respective region. This...

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    Looking for a Client Services Manager for Latam

    We are seeking a results-oriented, entrepreneurial and client-focused account manager as a full-time addition to our...

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