Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

A jewellery advertisement, showcases a stylishly dressed woman casually lounging on a plush, grey velvet couch, completely absorbed in scrolling through an app on her phone. Through a panoramic window, a vibrant, full-scale billboard featuring the same brand, mirrored by a matching advertisement playing on her living room's expansive smart TV, creates a seamless visual loop. The modern, minimalist interior utilizes a warm color palette of creams, greys, and subtle gold accents, all bathed in soft, diffused light that enhances the aspirational and inviting atmosphere. The overall aesthetic emphasizes convenience and ubiquity.

CTV Retargeting explained: Turn big screen views into actions

Connected TV (CTV) isn’t just an afterthought. It’s quickly becoming a critical part of marketers’ toolkits. In high-growth markets like India and ...

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    Reach customers in motion: find the perfect balance between OOH and Mobile Ads

    People move around glued to their smartphones, be it to communicate, listen to music, snap pictures or actually...

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    out of home and mobile ads

    Introducing DigiSeg as a new Data partner for Mobile and Connected TV

    We are happy to announce that we have just completed the integration with a new data partner: DigiSeg. The company was...

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    Measuring success on your Connected TV campaigns using Household sync

    The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig...

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    Sync your CTV campaign with households like a pro

    You are on the verge of creating your next Connected TV (CTV) and want to take advantage of our Household syncing...

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    How to get the most out of your Drive-to-store campaigns using Maps

    The average smartphone user is very familiar with digital maps, to the point, they are deeply ingrained in his or her...

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    drive-to-store using maps

    Looking for a Regional Marketing Manager for Latam

    mediasmart is looking for a regional marketing manager, to oversee the LATAM region. In this position, you will be in...

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    mediasmart’s DSP Wins Top Recognitions at G2 Highest Performer Fall 2021

    After a stellar performance at the G2 High Performer for the Summer 2021 Grid Report, mediasmart is excited to have...

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    How to run a successful Drive to store Campaign

    Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day...

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    India CTV Report 2021: Mapping Connected TV Viewership and the Opportunities for Brands

    We are excited to announce the release of our “India CTV Report 2021 - Mapping Connected TV (CTV) Viewership in India...

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    #NewHireDiaries - mediasmart through a beginner’s eye

    Being a huge ad tech enthusiast, I decided to join mediasmart Mobile as Marketing Manager in July 2021 for the INSEA...

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