Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

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    Introducing Unique Users, free NexD impressions & a new Smaato deal

    We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home...

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    Action plan for Brands in times of Self Confinement

    We write this from home and it’s likely that you’ll be reading this message from yours. Quarantine is unfortunate but...

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    Top tips for Drive to store advertisers during Coronavirus

    During these difficult times we are all living, people are not out in the streets walking around, but they are at home...

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    We are looking for a Senior Commercial Manager - International

    We are seeking a results-oriented, entrepreneurial and highly driven commercial manager as a full time addition to our...

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    We are looking for a Senior Commercial Manager - France/EU

    We are seeking a results-oriented, entrepreneurial and highly driven senior commercial manager as a full time addition...

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    Why is it important to measure incrementality in drive-to-store?

    Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...

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    Audience insights

    Audience Insights

    Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the...

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    Affle to acquire mediasmart, a mobile programmatic & proximity marketing company

    Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a...

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