At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration, learning, and growth. Today,...
Read More
Subscribe now, and receive the latest programmatic content directly on your inbox!
Thank you for subscribing to our newsletter
Diksha Sahni
Recent Posts
For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus, has...
Read More
The explosive growth of Connected TV (CTV) viewership blended with Household Sync opens up a power-packed growth...
Read More
End-user privacy had already raised to the digital advertising stage in 2018 in Europe with GDPR, and companies in the...
Read More
Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...
Read More
Until now, when someone wanted to do “TV syncing”, linear TV advertising followed as a synchronized campaign at the...
Read More
Your ad campaign is set up. You have your budget allocated and you choose different marketing channels for your...
Read More
2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into...
Read More
2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to...
Read More
2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping...
Read More
Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...
Read More