An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining moments from the past year. Our...
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
An exceptional year for mediasmart! We're thrilled to present an introspective journey into mediasmart’s defining moments from the past year. Our...
Read MoreOmnicom Media Group Indonesia (OMG Indonesia) today announced its partnership with Affle’s mediasmart platform to bring...
Read MoreConnected TV (CTV) is emerging as the hero of digital advertising in 2021 for the many benefits it offers advertisers....
Read MoreWe've got great news with you to share for this month, from a new partnership, more insights about CTV; including the...
Read MoreThe explosive growth of Connected TV (CTV) viewership blended with Household Sync opens up a power-packed growth...
Read MoreAdvertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...
Read MoreUntil now, when someone wanted to do “TV syncing”, linear TV advertising followed as a synchronized campaign at the...
Read MoreYour ad campaign is set up. You have your budget allocated and you choose different marketing channels for your...
Read More2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into...
Read More2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping...
Read MoreTelevision consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...
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