Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Apr 20, 2021 , , , ,

We've got news; Kochava collective is here

We've got great news with you to share for this month, from a new partnership, more insights about CTV; including the recording of our latest webinar, to a quick guide on how to navigate this non-IDFA world with mediasmart. Stay tuned, because a few surprises are coming out in the following weeks!

Mar 3, 2021 , ,

How to Leverage Audience Creation and Targeting on Connected TV

Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital world didn’t have a place. Connected TV (CTV) radically changes that. Getting to the right users when they are more engaged is one of the most valuable benefits of Connected TV,.

Nov 23, 2020 , , ,

5 Reasons Why Brands Must Get Online With Advertising on Connected TV

Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an estimated 13 million households moved to Smart TV, ditching traditional TV. In the last couple of years, the video entertainment industry has exploded with the growth of CTV streaming.

Nov 6, 2020 , ,

Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online, content consumption habits are changing. According to a study by Pew Research Center, 45% of Gen-Z audiences are online constantly and streaming content through internet-connected.

Oct 23, 2020 ,

mediasmart launches its proprietary Audience Targeting and Household Sync technology on Connected TV

23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV).

Sep 23, 2020 , , ,

Affle mDMP is here!

We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below new formats & inventory opportunities for the upcoming elections in the United States and much more!

Sep 23, 2020 , , , , , , ,

5 tools to ace your US elections 2020 campaigns

With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether you need to focus on 'swing' States, want to reach specific Rally attendees or locate budgets for House, Senate or Gubernatorial races at the local level, we have 5 tools to ace this.

Aug 13, 2020 , , , , , ,

🆕📺 Unravel Smart TV campaigns with our Audience capabilities

We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!  

Jun 16, 2020 , ,

mediasmart latest release news; about privacy & new targeting filter!

We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app stores, a use case to reach audiences and some open positions to join us!

May 27, 2020 , ,

New Optimizing Viewability algorithm & more on our Audiences features!

During this month of May we have launched a new algorithm that optimizes based on viewability,  we have been working on our Audiences feature a lot;  more on Time based audiences & Audiences Insights. Finally, we share some updates from our partner  Nexd and their rich format creatives  and open .

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