Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

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    6 key considerations to ace your Ad sequencing campaigns

    According to Forbes, in the last 50 years, due to the economic development and the surge of Digital Marketing, brand...

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    We've got news; Kochava collective is here

    We've got great news with you to share for this month, from a new partnership, more insights about CTV; including the...

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    How to Leverage Audience Creation and Targeting on Connected TV

    Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...

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    5 Reasons Why Brands Must Get Online With Advertising on Connected TV

    Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...

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    Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

    Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...

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    Affle mDMP is here!

    We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below...

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    5 tools to ace your US elections 2020 campaigns

    With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether...

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    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!  

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