Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

Read More


    mediasmart’s DSP Wins Top Recognitions at G2 Highest Performer Fall 2021

    After a stellar performance at the G2 High Performer for the Summer 2021 Grid Report, mediasmart is excited to have...

    Read More

    How to run a successful Drive to store Campaign

    Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day...

    Read More

    India CTV Report 2021: Mapping Connected TV Viewership and the Opportunities for Brands

    We are excited to announce the release of our India CTV Report 2021 - Mapping Connected TV (CTV) Viewership in India...

    Read More

    #NewHireDiaries - mediasmart through a beginner’s eye

    Being a huge ad tech enthusiast, I decided to join mediasmart Mobile as Marketing Manager in July 2021 for the INSEA...

    Read More

    As Programmatic Advertising Accelerates in Southeast Asia, mediasmart Strengthens its Footprint with Key Local Hiring

    Southeast Asia has made huge leaps in recent years in how advertisers have adopted digital advertising in their...

    Read More

    Why Drive-to-Store Campaigns Matter in the Post-Covid World

    The Covid-19 pandemic halted much of the retail activity in physical stores as people stayed indoors and opted for...

    Read More

    iOS14.5 - What’s Changed Three Months Later and How Your Proximity Campaigns are Affected

    Disclaimer: The data shared on this blog post comes from our forecasting tools and reflects the traffic we get from the...

    Read More

    Omnicom Media Group Indonesia partners with mediasmart to bring Programmatic and Connected TV Advertising to Indonesia

    Omnicom Media Group Indonesia (OMG Indonesia) today announced its partnership with Affle’s mediasmart platform to bring...

    Read More

    Looking for a Sales Strategy & Brand Solutions Manager in India/SEA

    We are seeking a results-oriented, entrepreneurial and highly professional Sales Strategy & Brand Solutions person for...

    Read More