Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Nov 6, 2019 , ,

New time based Audiences!

We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days  to a new way of viewing and managing all of your Private audiences. Keep reading below and enjoy!

Oct 16, 2019

Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas

  Experta en administrar negocios basados en tecnologías móviles, Noelia Amoedo, fundadora y CEO de Mediasmart, ha impartido en el Congreso Atlántico de Marketing Digital la ponencia ‘Publicidad móvil: retos y oportunidades’.

Oct 14, 2019 , ,

We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an overwhelming tide of parties committing it. Many sources suggest that 40% of a typical advertising investment ends up being fraudulent. 

Oct 8, 2019 , ,

New Video targeting options ; pre/mid/post roll & rewarded video!

We have launched a great update regarding how you reach video formats within our platform. You can now select to target video ads to specific video positions; Pre-mid & post roll from your campaign set up.

Sep 24, 2019 ,

A couple of updates: Dynamic Click-to-map Urls & App Ads.txt for iOS!

Dynamic Click-to-Map URLs   As you know, in mediasmart you have several ways of setting up the click-to map feature - if a user sees an impression within "zone A", he will see the map in the middle of "zone A"- This can be pretty useful for campaigns segmented to a small or very specific group of.

Jul 18, 2019 ,

How your good-looking in-app advertising results make you waste money

Many advertisers base their advertising partners performance evaluation on the results they see. The problem comes when those results hide the real contribution of each one of them, as you can see in this example below.  We at mediasmart were granted access by one of our clients to all of its.

Jul 11, 2019 , ,

mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

London, July TBC, 2019: mediasmart, a self-serve mobile Demand Side Platform, today announced that is has completed its integration with zeotap, a global deterministic identity and data platform that sources enterprise-level data, at scale. This partnership will allow mediasmart’s clients to access.

Jun 27, 2019 ,

Now available: Ads.txt in apps!

In this recently launched release you will be able to target ads.txt for Apps, customize your conversion names and the option of choosing your local timezone for your campaigns! Ads.txt For Apps We are pleased to announce that from now on you are able to target ads.txt for apps! As you know.

Jun 14, 2019 ,

We are looking for a new international sales - senior position!

We are seeking a results-oriented, entrepreneurial and highly driven senior commercial manager as a full time addition to our team.

Jun 12, 2019 ,

mediasmart & Adledge partner for real-time viewability offering

Mediasmart and Adledge have partnered to offer advertisers real-time viewability data and automated viewability optimization. The companies said that the full Adledge metrics activation with Mediasmart enhances the quality of the integration, and opens up new opportunities for brands and buyers to.

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