Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

#NewHireDiaries: Discovering Life at mediasmart

At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration, learning, and growth. Today,...

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    Maximizing Your CTV Ads Impact with Creative Sync Ad Builder

    A Revolutionary Way to Engage Your Audience with CTV Ads

    In today's dynamic digital landscape, advertisers are...

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    CTV Measurement: Boost Performance with Cross-Screen Conversions

    The landscape of marketing is undergoing a significant transformation, and Connected TV (CTV) advertising is at the...

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    Unleash the Full Potential of DOOH Advertising with Audience Sync

    Digital Out-of-Home (DOOH) advertising allows brands to expand their reach, boost their message, and create a closer...

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    How to boost audience engagement on CTV Ads?

    It's no secret that the way we watch TV has evolved significantly over the years, thanks to the rise of Connected TV...

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    Navigating CTV OS Fragmentation: A Guide for Marketers

    Connected TV (CTV) devices like smart TVs, streaming boxes, and gaming consoles often run on different operating...

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    How a cross-screen strategy can help advertisers measure real brand impact

    As the advertising landscape continues to evolve, you might face new challenges in measuring the real impact of your...

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    mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

    March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad...

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    We are looking for an Accountant (Spain)

    We are seekinga detail-oriented,entrepreneurial,andhighly professional accountantfor apermanentposition within...

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    mediasmart Receives High Praise from Customers: 13 Awards in 2022-2023 G2 Edition

    Our exceptional performance in the Demand Side Platform (DSP) category has earned us recognition and 13 awards in the...

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    CTV and DOOH Advertising Leading the Way in 2023

    There’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...

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