Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

Read More


    CTV Measurement: Boost Performance with Cross-Screen Conversions

    The landscape of marketing is undergoing a significant transformation, and Connected TV (CTV) advertising is at the...

    Read More

    Unleash the Full Potential of DOOH Advertising with Audience Sync

    Digital Out-of-Home (DOOH) advertising allows brands to expand their reach, boost their message, and create a closer...

    Read More

    How to boost audience engagement on CTV Ads?

    It's no secret that the way we watch TV has evolved significantly over the years, thanks to the rise of Connected TV...

    Read More

    Navigating CTV OS Fragmentation: A Guide for Marketers

    Connected TV (CTV) devices like smart TVs, streaming boxes, and gaming consoles often run on different operating...

    Read More

    How a cross-screen strategy can help advertisers measure real brand impact

    As the advertising landscape continues to evolve, you might face new challenges in measuring the real impact of your...

    Read More

    mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

    March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad...

    Read More

    We are looking for an Accountant (Spain)

    We are seekinga detail-oriented,entrepreneurial,andhighly professional accountantfor apermanentposition within...

    Read More

    mediasmart Receives High Praise from Customers: 13 Awards in 2022-2023 G2 Edition

    Our exceptional performance in the Demand Side Platform (DSP) category has earned us recognition and 13 awards in the...

    Read More

    CTV and DOOH Advertising Leading the Way in 2023

    There’s no denying consumer habits have changed drastically post-pandemic, resulting in an intertwining between the...

    Read More

    Why will Maximize User Awareness be a game changer for your campaigns?

    Have you ever seen an ad everywhere, while you are on your Instagram feed, watching your favorite show on TV, or doing...

    Read More