Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    Where's Mobile Advertising Headed in 2021?

    2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to...

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    The 2020 Holiday Marketing Cheat Sheet for Advertising on Connected TV

    2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online...

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    Role of Omnichannel Targeting to Build Effective Brand Connections in a Multi-Channel World

    The online and offline user persona is changing, and much quicker in the post-covid world than we could have...

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    How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

    Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a...

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    5 Reasons Why Brands Must Get Online With Advertising on Connected TV

    Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...

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    Mediabrands partners with affle’s mediasmart platform

    November 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered...

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    Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

    Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...

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    The risks of underestimating the value of impressions

    Many mobile app advertisers are skeptical about attributing conversions based on impressions and they only consider...

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    Chocolate integrated! 🍫

    Our latest release made a new video supply partner: Chocolate, new rich format templates by NEXD, and some...

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