Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How does weather influence consumer purchase decisions?

 
"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...

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    Our sales team is growing!

    We are seeking a results-oriented, entrepreneurial and highly professional Sales Manager for our business. The core...

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    We are looking for a Client Success & Business Manager in LATAM

    We are seeking a results-oriented, entrepreneurial and highly professional Client Success & Business Manager as a...

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    Just Launched! mediasmart’s In-House Viewability Solution

    We are excited to announce the launch of our in-house solution for ad viewability that helps advertisers track,...

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    Understanding Viewability: What It is and Why It Matters

    For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus, has...

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    We've got news; Kochava collective is here

    We've got great news with you to share for this month, from a new partnership, more insights about CTV; including the...

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    We are looking for a Regional Marketing Manager

    We are seeking a results-oriented, entrepreneurial and highly driven marketing manager to help with marketing...

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    Webinar: The Power of CTV Advertising & Household Sync [The India Chapter]

    The explosive growth of Connected TV (CTV) viewership blended with Household Sync opens up a power-packed growth...

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    How to make your ads relevant & measure success without identifying users

    End-user privacy had already raised to the digital advertising stage in 2018 in Europe with GDPR, and companies in the...

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    How to Leverage Audience Creation and Targeting on Connected TV

    Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...

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