Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    The Coming of Age of Mobile Programmatic

    Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to...

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    Mediasmart as case of study

    Launched in 2012, mediasmart is the first Spanish DSP focusing on the real time optimization of mobile advertising...

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    Business women to follow: Noelia Amoedo

    There is a lot of talk about the lack of women at the head of technology companies, but Noelia Amoedo, should be...

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    New video supply partners and more...

    You may have noticed that we did not communicate when releasing v.1.0.5. so, we now give you one update for v.1.0.5....

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    New Commercial Director appointed to senior team

    London, XX October 2016 – Mediasmart - a provider of self-serve mobile first programmatic technology that maximises...

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    mediasmart launches new programmatic console for mobile media buying and campaign management

    The most intuitive and complete self-service interface, with industry-first integrated customer support

    Mediasmart...

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    The Elusive Art of Gaming Monetisation

    Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest...

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    tenthavenue selects mediasmart as its Demand Side Platform

    tenthavenue – a WPP company – has selected mediasmart as the technology provider to help streamline its programmatic...

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    Mobile advertising company Mediasmart Mobile expands to UK

    Mediasmart Mobile, a leading mobile RTB platform, today announced the opening of a new London office. Launched in 2012,...

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