Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

#NewHireDiaries: Discovering Life at mediasmart

At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration, learning, and growth. Today,...

Read More


    How to Sync Your Connected TV Campaign with Other Household Devices?

    Until now, when someone wanted to do “TV syncing”, linear TV advertising followed as a synchronized campaign at the...

    Read More

    We are looking for an Accountant to join our Finance team

    We are seeking a detail-oriented, entrepreneurial and highly professional accountant as a full-time addition to our team

    Read More

    Why Incrementality Matters in 2021

    Your ad campaign is set up. You have your budget allocated and you choose different marketing channels for your...

    Read More

    We are looking for a Technical Account Manager

    We are seeking a results-oriented, entrepreneurial and highly technical account manager as a full-time addition to our...

    Read More

    Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

    2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into...

    Read More

    Where's Mobile Advertising Headed in 2021?

    2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to...

    Read More

    How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

    Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation....

    Read More

    FAQs regarding TCF 2.0 by IAB

    The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on...

    Read More

    Tencil Talks: Adrián Hernández Fernández

    Adrián Hernández Fernández is a Senior Account Manager at mediasmart, based in Madrid. mediasmart delivers end-to-end...

    Read More

    We are looking for a Software Engineer

    We​ ​continue growing!​ ​At​ ​mediasmart​ ​we​ ​are​ ​looking​ ​for​ ​a​ software ​engineer​ to join our team, whose main function will be...

    Read More