Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

May 10, 2018 ,

Connected TV inventory is here!

Connected TV inventory is here! We are very excited to announce that mediasmart now has Connected TV inventory available. Connected TV ads have a high completion rate and are shown in a brand safe environment to a highly engaged audience, among other benefits. Digital video advertisers are turning.

May 1, 2018 , ,

mediasmart’s upcoming product changes related to GDPR

mediasmart not only strives to comply with the regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states, but our platform also helps our clients with automatically protecting end-users. Users who see mediasmart.

Apr 24, 2018 ,

Work with or at an NGO and want free media exposure with mediasmart?

The mediasmart team are constantly running tests in order to improve our mobile DSP and to measure the effectiveness of advertising campaigns run through our platform, including display, video and native creatives. Testing new features with real campaigns allows us to track results and identify any.

Jan 31, 2018 ,

Establishing a Programmatic Media Buying Solution – Perils, Pitfalls and Partnerships

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up to offer advertisers a media buying service in the programmatic space. There are two possible routes here, as in any decision that involves using technology: buy or build your DSP..

Jan 11, 2018 , ,

Geo-Fencing and ‘Drive to Store’ – The Retail Marketing Opportunity

Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their stores. So how do you do it? One way to ‘Drive to Store’ is to use mobile. But how can you make sure you are driving the right people? Noelia Amoedo, CEO, mediasmart, outlines some much.

Dec 5, 2017 , ,

How to use Deals as an advertiser

In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access certain types of inventory or certain audiences. Check below how advertisers can use these type of deals in mediasmart!

Dec 1, 2017 ,

mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.

Sep 22, 2017 ,

Head of Backend Engineering

Do you want to solve challenging problems, like serving hundreds of thousands of requests per second while doing tens of deployments per day? Do you want to compete globally at a world-class startup? We are seeking a results-oriented, seasoned backend engineer to lead our backend team.

Jul 25, 2017 ,

Mediasmart Partners With Cedato

The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types - optimising their advertising yields and providing significantly higher fill rates, which is critical when delivering video ads programmatically.

Jun 29, 2017 , ,

Partners with adsquare for Enhanced Moment Marketing Capabilities

mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time - allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context.

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