Announcements, analysis and opinions on industry trends around the mobile programmatic world.

The Impact of DOOH Ads on Holiday Purchase Decisions

Imagine this scenario: a shopper, in the midst of approaching the register to quickly complete an errand, encounters a compelling DOOH ad that...

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    Artefact partners with mediasmart to maximise incremental footfall

    Artefact’s international trading desk partners with mediasmart to maximise incremental footfall from global...

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    A mythbusting look at proximity marketing: Integrations & best practices

    The opportunities through location and proximity-based mobile advertising are well recognised now, and retailers...

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    Introducing Footfall

    We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that...

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    Introducing Geolists & Heatmaps

    We are very excited to finally reveal some of our new features for Proximity CampaignsFrom a new Geolists area, a ...

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