Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

The invisible map behind every great campaign

How location intelligence fuels smarter advertising

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    Audience insights

    Audience Insights

    Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the...

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    Are you looking to drive more people to your store?

    In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks...

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    Artefact partners with mediasmart to maximise incremental footfall

    Artefact’s international trading desk partners with mediasmart to maximise incremental footfall from global...

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    A mythbusting look at proximity marketing: Integrations & best practices

    The opportunities through location and proximity-based mobile advertising are well recognised now, and retailers...

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    Introducing Footfall

    We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that...

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    Introducing Geolists & Heatmaps

    We are very excited to finally reveal some of our new features for Proximity CampaignsFrom a new Geolists area, a ...

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