Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Shopping Season 2026: Beyond Black Friday

The shopping season is becoming longer, more dynamic, and increasingly connected. For brands, this means looking beyond Black Friday and engaging...

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    See It. Consider It. Cart It: Turning CTV Attention Into Action

    Unlocking new opportunities emerging with the growth of quick commerce 

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    FAST Forward India: Why Free Ad-Supported TV Is the Next Big Bet for Advertisers

    India doesn’t watch content the way the world thinks it does. From flipping traditional broadcast channels to...

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    Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

    Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season,...

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    Shaping AdTech's future: mediasmart's award-winning legacy of impact and intelligence

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    CTV Retargeting explained: Turn big screen views into actions

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    A jewellery advertisement, showcases a stylishly dressed woman casually lounging on a plush, grey velvet couch, completely absorbed in scrolling through an app on her phone. Through a panoramic window, a vibrant, full-scale billboard featuring the same brand, mirrored by a matching advertisement playing on her living room's expansive smart TV, creates a seamless visual loop. The modern, minimalist interior utilizes a warm color palette of creams, greys, and subtle gold accents, all bathed in soft, diffused light that enhances the aspirational and inviting atmosphere. The overall aesthetic emphasizes convenience and ubiquity.

    ​​CTV and AI: the data-driven future of advertising on Connected TV

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    Why traditional TV is fading & how to adapt your advertising to the future with CTV

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    traditional tv vs ctv, Why traditional TV is fading & how to adapt your advertising strategy to the future with CTV

    AI-driven Programmatic advertising: the present & the future of Marketing

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    Big Screens, Bigger Impact: Olympic Advertising

    The Olympics are all set to make some noise this summer. Get ready for 12 hours of live sports coverage. But what does...

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