Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Why Independence Day Is the First Opportunity to Win India's Festive Shoppers

Independence Day is more than a single promotional event. It marks the beginning of India's festive shopping season, when consumers start discovering...

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    Shaping AdTech's future: mediasmart's award-winning legacy of impact and intelligence

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    CTV Retargeting explained: Turn big screen views into actions

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    A jewellery advertisement, showcases a stylishly dressed woman casually lounging on a plush, grey velvet couch, completely absorbed in scrolling through an app on her phone. Through a panoramic window, a vibrant, full-scale billboard featuring the same brand, mirrored by a matching advertisement playing on her living room's expansive smart TV, creates a seamless visual loop. The modern, minimalist interior utilizes a warm color palette of creams, greys, and subtle gold accents, all bathed in soft, diffused light that enhances the aspirational and inviting atmosphere. The overall aesthetic emphasizes convenience and ubiquity.

    ​​CTV and AI: the data-driven future of advertising on Connected TV

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    Why traditional TV is fading & how to adapt your advertising to the future with CTV

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    traditional tv vs ctv, Why traditional TV is fading & how to adapt your advertising strategy to the future with CTV

    AI-driven Programmatic advertising: the present & the future of Marketing

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    Big Screens, Bigger Impact: Olympic Advertising

    The Olympics are all set to make some noise this summer. Get ready for 12 hours of live sports coverage. But what does...

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    The Future of CTV Advertising In India: Trends and Predictions

    The first LED TV in India was launched in 2009. Cut to 2023, the landscape of CTV has witnessed a remarkable evolution,...

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    The Changing Face of Big Screen Advertising in 2024

    As we step into 2024, the landscape of big-screen advertising is poised for transformative changes. In this blog post,...

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    India's Entertainment Revolution: The Rise of Connected TV with OTT viewing

    In the modern Indian household, a TV screen is no longer just a portal to cable channels and pre-scheduled programming;...

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