Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

From Regional Resonance to Cross-Screen Domination: mediasmart's Award-Winning Journey

In the last few months, mediasmart has achieved extraordinary success, capturing three prestigious awards at the Indian Digital Summit 2024. Our...

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    Adriana Ullivarri

    Adriana Ullivarri

    Recent Posts

    We are looking for a Technical Account Manager

    We are seeking a results-oriented, entrepreneurial and highly technical account manager as a full-time addition to our...

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    Role of Omnichannel Targeting to Build Effective Brand Connections in a Multi-Channel World

    The online and offline user persona is changing, and much quicker in the post-covid world than we could have imagined!...

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    How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

    Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation....

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    Affle mDMP is here!

    We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below...

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    Getting ready for iOS14!

    Apple will launch iOS 14 in Mid-September this year* which will bring a number of changes at different levels. Will...

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    Starting September with some news; Chrome is blocking heavy ads,new rich media formats & inventory deals available!

    We hope you've enjoyed your summer vacations or at least that you've had the chance to disconnect and relax a little...

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    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We are very excited about out latest release! We have just launched a new campaign type:Smart TV campaigns!

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    We start July with fireworks; new partner joining us and news about campaign targeting!

    We have started July with a lot of energy! We bring you news regarding a new integrated partner; Unruly, some...

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    mediasmart latest release news; about privacy & new targeting filter!

    We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app...

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    FAQs regarding TCF 2.0 by IAB

    The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on...

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