Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    Adriana Ullivarri

    Adriana Ullivarri

    Recent Posts

    Introducing Unique Users, free NexD impressions & a new Smaato deal

    We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home...

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    Action plan for Brands in times of Self Confinement

    We write this from home and it’s likely that you’ll be reading this message from yours. Quarantine is unfortunate...

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    Top tips for Drive to store advertisers during Coronavirus

    During these difficult times we are all living, people are not out in the streets walking around, but they are at...

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    We are looking for a Senior Commercial Manager - International

    We are seeking a results-oriented, entrepreneurial and highly driven commercial manager as a full time addition to...

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    We are looking for a Senior Commercial Manager - France/EU

    We are seeking a results-oriented, entrepreneurial and highly driven senior commercial manager as a full time...

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    Why is it important to measure incrementality in drive-to-store?

    Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...

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    Audience insights

    Audience Insights

    Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the...

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    Affle to acquire mediasmart, a mobile programmatic & proximity marketing company

    Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a...

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