Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Luxury Shopper

Luxury reimagined: India’s premium segment, its paradoxes, and a smarter way forward

Market overview: A moment of opportunityIndia’s luxury sector is entering a landmark phase. As of 2025, India's luxury goods market is valued at USD...

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    How to level up your Advertising game and deepen your customer understanding thanks to mediasmart’s Location-based audiences

    Translation from the original article published in French on Ratecard. It is a common practice amongst marketers to...

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    6 key considerations to ace your Ad sequencing campaigns

    According to Forbes, in the last 50 years, due to the economic development and the surge of Digital Marketing, brand...

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    Connected TV is the best of both worlds: Interview with Taísa Pereira by InsiderLatam

    The new regional director of mediasmart believes that although CTV is still in its early stages, the growth in ad...

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    Make the most out of Connected TV advertising in 2022

    According to the (IAB), Connected TV (CTV) advertising will reach 21.2 billion US dollars in 2022, growing by 39%...

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    Maps, are they the key to your drive-to-store success?

    When you have a store, one of your main concerns is to drive footfall to it. Getting a constant stream of potential...

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    Affle’s mediasmart platform appoints Regional Director for LATAM region to drive its next phase of growth

    Affle’s mediasmart platform today announced the appointment of Taísa Pereira as its new Regional Director for the LATAM...

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    How mediasmart’s new partner Liveramp can help you adapt to an identifiers-less world

    Since early 2021, brands are finding a harder time identifying devices to advertise to their users with the right...

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    #NewHireDiaries: Say hello to our new joiners - Suzanne, Itziar, Advit, and Saurabh

    mediasmart’s team is continuously expanding in different regions and as a part of the #NewHireDiaries initiative, we...

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    Impressions on CTV: better user and advertiser experiences

    With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB

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    #NewHireDiaries: What it's like to work for us!

    As a part of our #NewHireDiaries initiative, let’s hear from our new Assistant Manager - Content Marketer, Lakshya, and...

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