Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    Connect with Customers across Multiple Screens

    How to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...

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    Narrate your brand story with Ad Sequencing to drive impact

    Today, companies are committed to bringing more relevant and personalized Advertising. Ad sequencing allows more...

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    Hello 2022: Top 5 Ad Tech Trends

    The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

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    #NewHireDiaries: One year in!

    As part of the #NewHireDiaries initiative and on the verge of making it to the one year mark, the rockstar Account...

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    Recap 2021: Unlocking key takeaways of the year

    16 console releases, 10 new integrated partners, 14 times recognized globally 🏆, alongside a growing presence across...

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    #NewHireDiaries: mediasmart strengthens team across India & Southeast Asia

    mediasmart has been a prominent name when it comes to programmatic-led CTV Advertising across India & Southeast Asia....

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    Why are contexts relevant for advertisers?

    At mediasmart, we have always been cookieless. Now that this approach is becoming standard, we decided to tell you how...

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    We are looking for a Product Manager!

    We are looking for a passionate, dynamic, and experienced Product Manager as a full-time addition to our team. This...

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    We are looking for a Finance Director (Madrid)

    We are seeking a hands-on, entrepreneurial and detail-oriented Finance director based in Madrid as a full-time addition...

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    Recap 2021: What you shouldn't miss about Connected TV

    In the last months, we have seen an explosion in content consumption across Connected TVs. CTV has already made a...

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