Gone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...

Marketing the right way is important to build a brand. You need to have a plan to use your existing data for its useful...

As a marketer running programmatic advertising campaigns, you can face certain challenges that result in low conversion...

How to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...

Today, companies are committed to bringing more relevant and personalized Advertising. Ad sequencing allows more...

The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

As part of the #NewHireDiaries initiative and on the verge of making it to the one year mark, the rockstar Account...

16 console releases, 10 new integrated partners, 14 times recognized globally 🏆, alongside a growing presence across...

mediasmart has been a prominent name when it comes to programmatic-led CTV Advertising across India & Southeast Asia....

At mediasmart, we have always been cookieless. Now that this approach is becoming standard, we decided to tell you how...