Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    CCPA- FAQs regarding your campaigns in mediasmart

    CCPA grants California consumers robust data privacy rights and control over their personal information, including...

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    New features for your drive to store & geolocated campaigns! 🗺️📍

    We have been working on two great features for your geolists!

    Decide when your geolists counts visit to your store...

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    New time based Audiences!

    We have a couple of news regarding audiences. From a  new way of creating audiences by "x" days  to a new way of...

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    Los anunciantes deberían pensar en la experiencia móvil al diseñar sus campañas


    Experta en administrar negocios basados en tecnologías móviles, Noelia Amoedo, fundadora y CEO de Mediasmart, ha...

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    We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

    Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an...

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    New Video targeting options ; pre/mid/post roll & rewarded video!

    We have launched a great update regarding how you reach video formats within our platform. You can now select to...

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    How your good-looking in-app advertising results make you waste money

    Many advertisers base their advertising partners performance evaluation on the results they see. The problem comes...

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    mediasmart Partners with zeotap To Bring Award-Winning Data to the Digital Advertising Ecosystem

    London, July TBC, 2019: mediasmart, a self-serve mobile Demand Side Platform, today announced that is has...

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