Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector continues to see mobile driving revenue and brands of all sizes are expanding their strategies in this channel as a way to boost sales.
Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up to offer advertisers a media buying service in the programmatic space. There are two possible routes here, as in any decision that involves using technology: buy or build your DSP..
Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that is provided by inventory suppliers to the programmatic marketplace. Using the right media buying tools is critical to use only that information when it is accurate enough.
Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their stores. So how do you do it? One way to ‘Drive to Store’ is to use mobile. But how can you make sure you are driving the right people? Noelia Amoedo, CEO, mediasmart, outlines some much.
In the digital advertising environment, ad fraud has always been very present. In the case of app promotions, new forms of attribution fraud have emerged, far more creative than what we had seen in the digital environment. Specialized studies say that 40% of the advertising investment ends up being.
Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as their top concern, followed closely by attribution. In this Q&A with ExchangeWire, Noelia Amoedo (pictured below), CEO, mediasmart, discusses measurement and attribution in the.
In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access certain types of inventory or certain audiences. Check below how advertisers can use these type of deals in mediasmart!
mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.
Do you want to solve challenging problems, like serving hundreds of thousands of requests per second while doing tens of deployments per day? Do you want to compete globally at a world-class startup? We are seeking a results-oriented, seasoned backend engineer to lead our backend team.
This ranking shows the high quality of the projects and the great increase in women entrepeneurs in Spain and our CEO, Noelia Amoedo has been included in it!
