There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of data-driven advertising, it is a common (and logical) practice to distribute.
mediasmart has partnered with Brave to expand its Connected TV credentials to provide access to publishers including JadooLite and FilmRise. The partnership offers mediasmart customers access to a marketplace where buyers can bid confidently on every impression across several formats – Display,.
Weve - the location based advertising company owned by O2 this week stopped taking new bookings for mobile advertising campaigns. Weve - owned by O2 has shifted its focus on using consumer data only for its own marketing and brand loyalty purposes. Clients of Weve who were unable to make new.
We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that completes our new relaunched product: Proximity Campaigns. Read below and enjoy the possibilities we bring you; from Geolists and our POIs discovery tool to now measuring Footfall, and.
We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on every impression. We also take the chance to introduce you Adsquare's Contextual Audiences. App-Contextual Targeting is a powerful tool to provide relevant advertising experiences to.
We are very excited to finally reveal some of our new features for Proximity Campaigns! From a new Geolists area, a POIs discovery tool, to Heatmaps; a new creative way of looking at your campaign's performance. But this is not all... In the following weeks we will be launching more features, so.
GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to take into account for the daily management of your campaigns. 1. What is the GDPR? By now you are most probably already sick and tired of hearing about the GDPR. This is a new EU.
Connected TV inventory is here! We are very excited to announce that mediasmart now has Connected TV inventory available. Connected TV ads have a high completion rate and are shown in a brand safe environment to a highly engaged audience, among other benefits. Digital video advertisers are turning.
mediasmart not only strives to comply with the regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states, but our platform also helps our clients with automatically protecting end-users. Users who see mediasmart.
The mediasmart team are constantly running tests in order to improve our mobile DSP and to measure the effectiveness of advertising campaigns run through our platform, including display, video and native creatives. Testing new features with real campaigns allows us to track results and identify any.
