The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...
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We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that...
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We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on...
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We are very excited to finally reveal some of our new features for Proximity Campaigns! From a new Geolists area, a ...
Read MoreGDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to...
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Connected TV inventory is here!
We are very excited to announce that mediasmart now hasConnected TV inventory...
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The mediasmart team are constantly running tests in order to improve our mobile DSP and to measure the effectiveness of...
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There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where is...
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Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector...
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Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up...
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