The power of programmatic bridging digital and physical retail
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping...
Read MoreThe online and offline user persona is changing, and much quicker in the post-covid world than we could have imagined!...
Read MoreConsumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation....
Read MoreTelevision consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...
Read MoreNovember 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered...
Read MoreConnected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...
Read MoreMany mobile app advertisers are skeptical about attributing conversions based on impressions and they only consider...
Read MoreOur latest release made a new video supply partner: Chocolate, new rich format templates by NEXD, and some interesting...
Read More23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on...
Read MoreWe have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below...
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