Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

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    Important additions to enhance UX

    We have released our v1.1.0. console, with features that make user experience even more agile and intuitive, such as a...

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    Mediasmart has partnered with Integral Ad Science

    Independently of whether they use mediasmart’s console or the API, mediasmart customers can now optimise and analyse...

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    The Coming of Age of Mobile Programmatic

    Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to...

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    Mediasmart as case of study

    Launched in 2012, mediasmart is the first Spanish DSP focusing on the real time optimization of mobile advertising...

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    Mobile video gains ground in purchasing processes

    Whether in or out of home, private or personal – mobile video is driving sales and blazing a new trend.

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    The race to mobile and digital unison

    With mobile now the core consumer focal point, advertisers are fully aware of the true value of mobile screen time....

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    Business women to follow: Noelia Amoedo

    There is a lot of talk about the lack of women at the head of technology companies, but Noelia Amoedo, should be...

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    New video supply partners and more...

    You may have noticed that we did not communicate when releasing v.1.0.5. so, we now give you one update for v.1.0.5....

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    Launching Vertical Video

    We have released our latest version of console (v1.0.4) and we want to highlight a cool new feature that comes with it,...

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