2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping...

The online and offline user persona is changing, and much quicker in the post-covid world than we could have imagined!...

Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation....

Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...

November 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered...

Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...

Many mobile app advertisers are skeptical about attributing conversions based on impressions and they only consider...

Our latest release made a new video supply partner: Chocolate, new rich format templates by NEXD, and some interesting...

23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on...

We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below...