The new regional director of mediasmart believes that although CTV is still in its early stages, the growth in ad...

According to the (IAB), Connected TV (CTV) advertising will reach 21.2 billion US dollars in 2022, growing by 39%...

With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB

Gone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...

How to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...

Today, companies are committed to bringing more relevant and personalized Advertising. Ad sequencing allows more...

In the last months, we have seen an explosion in content consumption across Connected TVs. CTV has already made a...

Let us face it, Connected TV (CTV) has been around for some time already. I am sure that at some point you heard that...

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig...

You are on the verge of creating your next Connected TV (CTV) and want to take advantage of our Household syncing...