At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration, learning, and growth. Today,...
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration, learning, and growth. Today,...
Read MoreThe new regional director of mediasmart believes that although CTV is still in its early stages, the growth in ad...
Read MoreWith a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB
Read MoreGone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...
Read MoreHow to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...
Read MoreToday, companies are committed to bringing more relevant and personalized Advertising. Ad sequencing allows more...
Read MoreIn the last months, we have seen an explosion in content consumption across Connected TVs. CTV has already made a...
Read MoreLet us face it, Connected TV (CTV) has been around for some time already. I am sure that at some point you heard that...
Read MoreThe budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig...
Read MoreYou are on the verge of creating your next Connected TV (CTV) and want to take advantage of our Household syncing...
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