The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...
Read More
Subscribe now, and receive the latest programmatic content directly on your inbox!
Thank you for subscribing to our newsletter
The new regional director of mediasmart believes that although CTV is still in its early stages, the growth in ad...
Read More
With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB
Read More
Gone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...
Read More
How to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...
Read More
Today, companies are committed to bringing more relevant and personalized Advertising. Ad sequencing allows more...
Read More
In the last months, we have seen an explosion in content consumption across Connected TVs. CTV has already made a...
Read More
Let us face it, Connected TV (CTV) has been around for some time already. I am sure that at some point you heard that...
Read More
The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig...
Read More
You are on the verge of creating your next Connected TV (CTV) and want to take advantage of our Household syncing...
Read More