The shopping season is becoming longer, more dynamic, and increasingly connected. For brands, this means looking beyond Black Friday and engaging...
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The festive spirit is back in 2022, as the world emerges from the shadows of a global pandemic. India’s festive season,...
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Some have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...
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The new regional director of mediasmart believes that although CTV is still in its early stages, the growth in ad...
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With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB
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Gone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...
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How to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...
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Today, companies are committed to bringing more relevant and personalized Advertising. Ad sequencing allows more...
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In the last months, we have seen an explosion in content consumption across Connected TVs. CTV has already made a...
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Let us face it, Connected TV (CTV) has been around for some time already. I am sure that at some point you heard that...
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