Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a...

In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and...

Brand building is key for companies, that's why advertisers have always been concerned about where their ads are...

Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the...

If you're involved in online marketing, make sure to use analytics to better determine invalid clicks and to help...

Audiences are a great tool for marketers, to differentiate and make their media buying much more effective, to make...

This year is coming to an end, but we continue updating our features to make your life easier when working with our...