m ediasmart Mobile has launched an Incremental Metrics offering, which enables advertisers promoting their apps to estimate the incremental impact of their ad campaigns, running in mediasmart DSP and in other display mobile channels.
m ediasmart Mobile has launched an Incremental Metrics offering, which enables advertisers promoting their apps to estimate the incremental impact of their ad campaigns, running in mediasmart DSP and in other display mobile channels.
mediasmart has launched Location Based Audiences (LBA). These, are created based on where users are, so that you can later retarget them elsewhere.
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Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the Digital Advertising World, it’s vital to measure the results of all campaigns. Advertisers and agencies commonly analyse reports from various tracking tools in order to evaluate the ROI.
The opportunities through location and proximity based mobile advertising are well recognised now, and retailers wanting to increase sales by bringing more people into their store have a variety of options when it comes to footfall tracking capabilities.
As we have talked about frequently, Attribution fraud has become a big issue for many brands and the whole advertising ecosystem. As a horizontal platform, focused on mobile, mediasmart has to deal with fraud in many different shapes.
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Programmatic ad firm Mediasmart has struck a partnership with native advertising exchange TripleLift, to offer enhanced image formats and instant play video through TripleLift’s native advertising offering. The partnership offers Mediasmart customers access to a new source of integration for.