Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

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    The iOS14 series: Disadvantages of using SKAdNetwork

    Since Apple announced that the latest changes on iOS14, included a new way to ensure user privacy; allowing app install...

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    We are looking for an Accountant to join our Finance team

    We are seeking a detail-oriented, entrepreneurial and highly professional accountant as a full-time addition to our team

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    The iOS14 series: Do I need my own SKAdNetwork ID to buy media?

    As the privacy Limited Ad Tracking becomes the default with iOS 14.5 and SKAdNetwork starts tracking conversions; app...

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    The iOS14 series: Advantages of using SKAdNetwork

    Since Apple announced the latest changes on iOS14 included a new way to ensure user privacy; allowing app install...

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    Why Incrementality Matters in 2021

    Your ad campaign is set up. You have your budget allocated and you choose different marketing channels for your...

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    We are looking for a Technical Account Manager

    We are seeking a results-oriented, entrepreneurial and highly technical account manager as a full-time addition to our...

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    Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

    2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into...

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    Where's Mobile Advertising Headed in 2021?

    2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to...

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    The 2020 Holiday Marketing Cheat Sheet for Advertising on Connected TV

    2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping...

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