Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Aug 30, 2018 ,

Mediasmart Partners with Brave to Expand Connected TV Inventory

mediasmart has partnered with Brave to expand its Connected TV credentials to provide access to publishers including JadooLite and FilmRise. The partnership offers mediasmart customers access to a marketplace where buyers can bid confidently on every impression across several formats – Display,.

Aug 23, 2018 , ,

mediasmart helping customers who can no longer work with Weve for their proximity advertising campaigns

Weve - the location based advertising company owned by O2 this week stopped taking new bookings for mobile advertising campaigns. Weve - owned by O2 has shifted its focus on using consumer data only for its own marketing and brand loyalty purposes. Clients of Weve who were unable to make new.

Jul 23, 2018 , ,

Introducing Footfall

We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that completes our new relaunched product: Proximity Campaigns. Read below and enjoy the possibilities we bring you; from Geolists and our POIs discovery tool to now measuring Footfall, and.

Jul 6, 2018 , ,

Introducing Brave as new partner & Contextual Audiences from Adsquare!

We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on every impression. We also take the chance to introduce you Adsquare's Contextual Audiences. App-Contextual Targeting is a powerful tool to provide relevant advertising experiences to.

Jun 5, 2018 ,

Introducing Geolists & Heatmaps

We are very excited to finally reveal some of our new features for Proximity Campaigns! From a new Geolists area, a POIs discovery tool, to Heatmaps; a new creative way of looking at your campaign's performance. But this is not all... In the following weeks we will be launching more features, so.

May 24, 2018 , ,

GDPR - FAQs regarding your campaigns in mediasmart

GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to take into account for the daily management of your campaigns. 1. What is the GDPR? By now you are most probably already sick and tired of hearing about the GDPR. This is a new EU.

May 10, 2018 ,

Connected TV inventory is here!

Connected TV inventory is here! We are very excited to announce that mediasmart now has Connected TV inventory available. Connected TV ads have a high completion rate and are shown in a brand safe environment to a highly engaged audience, among other benefits. Digital video advertisers are turning.

May 1, 2018 , ,

mediasmart’s upcoming product changes related to GDPR

mediasmart not only strives to comply with the regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states, but our platform also helps our clients with automatically protecting end-users. Users who see mediasmart.

Apr 24, 2018 ,

Work with or at an NGO and want free media exposure with mediasmart?

The mediasmart team are constantly running tests in order to improve our mobile DSP and to measure the effectiveness of advertising campaigns run through our platform, including display, video and native creatives. Testing new features with real campaigns allows us to track results and identify any.

Mar 12, 2018

The rise of mobile investment in 2018

There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where is the limit? Q & A with our CEO Noelia Amoedo, mediasmart

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