Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jun 4, 2019 , ,

Now available: Nexd creatives

We have lots of new things available for you in our latest version this week!

May 30, 2019 ,

We are hiring again!: Software Engineer

Do you want to work for one of the biggest consulting companies in Spain, working more than 12 hours a day and not have a life? We don’t either. Come and be part of a cool worldwide company, building things that matter to a real business, learning and making an impact while also enjoying your life..

May 22, 2019 ,

mediasmart & Nexd unveil innovative programmatic rich media partnership

mediasmart and NEXD announced today a new integration of rich media tools directly within its demand side platform (DSP) dashboard to streamline the rich media creation process for mediaSmart’s customers.

May 20, 2019 ,

Fingerprinting and Attribution: Shining a light in the dark

Every marketer that runs mobile app advertising campaigns knows that some partners outperform others, and often by a great deal. Partners use different traffic sources, algorithms and media buying strategies that lead to different results. However, as important as these factors are, they depend on.

May 16, 2019 ,

Now available: Measure Viewability in real time with Adledge!

We have been busy these past weeks, working with partners and our teams for new integrations & features. From now on you will be able to measure viewability in real time, thanks to our integration with Adledge! New device connection targeting options, and an important note regarding In banner.

Apr 10, 2019 , ,

Artefact partners with mediasmart to maximise incremental footfall

Artefact’s international trading desk partners with mediasmart to maximise incremental footfall from global drive-to-store campaigns. Artefact maximises campaign impact by measuring incremental footfall in real-time anywhere around the world, powered by mediasmart technology.

Mar 14, 2019 , ,

New partners have joined us! Index, Nielsen & the ability to push DMP audiences

We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory and much more! 

Mar 13, 2019 , ,

mediasmart / Branch Partnership to Offer Expanded Customer Ad Tracking Capabilities

mediasmart has joined the Branch Certified Partner Program to allow its customers to seamlessly configure campaigns using Branch Universal Ads and track ad conversions across every device, platform and channel.

Jan 25, 2019

Mobile and in-App Advertising Trends 2019

Business of apps has launched an article reflecting on the growth and change trends some branches of digital advertising have had in recent years. mediasmart is proud our CEO, Noelia Amoedo, has been included as part of the group of Mobile Advertising and App Marketing leaders, commenting on the.

Jan 24, 2019 , ,

mediasmart launches Incremental Metrics solution

m ediasmart Mobile  has launched an Incremental Metrics offering, which enables advertisers promoting their apps to estimate the incremental impact of their ad campaigns, running in mediasmart DSP and in other display mobile channels.  

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