Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    Affle to acquire mediasmart, a mobile programmatic & proximity marketing company

    Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a...

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    Are you looking to drive more people to your store?

    In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and...

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    Brand safety guide in mobile programmatic

     

    Brand building is key for companies, that's why advertisers have always been concerned about where their ads are...

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    Introducing mediasmart's external campaigns

    At mediasmart, we believe the ultimate way to identify advertising channels that may be generating good results purely...

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    When retargeting means additional app revenue

    Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the...

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    Tackling mobile advertising fraud

    If you're involved in online marketing, make sure to use analytics to better determine invalid clicks and to help...

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    Audiences within mediasmart

    Audiences are a great tool for marketers, to differentiate and make their media buying much more effective, to make...

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    Download session level data from all your campaigns!

    This year is coming to an end, but we continue updating our features to make your life easier when working with our...

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