The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...
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When you have a store, one of your main concerns is to drive footfall to it. Getting a constant stream of potential...
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Affle’s mediasmart platform today announced the appointment of Taísa Pereira as its new Regional Director for the LATAM...
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Since early 2021, brands are finding a harder time identifying devices to advertise to their users with the right...
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mediasmart’s team is continuously expanding in different regions and as a part of the #NewHireDiaries initiative, we...
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With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB
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As a part of our #NewHireDiaries initiative, let’s hear from our new Assistant Manager - Content Marketer, Lakshya, and...
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"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat"...Read More
Gone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...
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Marketing the right way is important to build a brand. You need to have a plan to use your existing data for its useful...
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As a marketer running programmatic advertising campaigns, you can face certain challenges that result in low conversion...
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