Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

We are looking for a Sales Manager in Mexico

We are seeking a results-oriented, entrepreneurial and highly professional Mexico Sales Manager as a full time addition to our team. The Mexico Sales...

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    Maps, are they the key to your drive-to-store success?

    When you have a store, one of your main concerns is to drive footfall to it. Getting a constant stream of potential...

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    Affle’s mediasmart platform appoints Regional Director for LATAM region to drive its next phase of growth

    Affle’s mediasmart platform today announced the appointment of Taísa Pereira as its new Regional Director for the LATAM...

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    How mediasmart’s new partner Liveramp can help you adapt to an identifiers-less world

    Since early 2021, brands are finding a harder time identifying devices to advertise to their users with the right...

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    #NewHireDiaries: Say hello to our new joiners - Suzanne, Itziar, Advit, and Saurabh

    mediasmart’s team is continuously expanding in different regions and as a part of the #NewHireDiaries initiative, we...

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    Impressions on CTV: better user and advertiser experiences

    With a spending increase of 57% in 2021 and a projected growth of 39% for 2022 to 21.2 billion USD, according to the IAB

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    #NewHireDiaries: What it's like to work for us!

    As a part of our #NewHireDiaries initiative, let’s hear from our new Assistant Manager - Content Marketer, Lakshya, and...

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    How does weather influence consumer purchase decisions?

     
    "Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat"...

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    3 Best practices to scale CTV advertising campaigns

    Gone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...

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    Take ad campaigns to the next level with data-driven optimization

    Marketing the right way is important to build a brand. You need to have a plan to use your existing data for its useful...

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    Manual vs Automated optimization: Which is the best for your business?

    As a marketer running programmatic advertising campaigns, you can face certain challenges that result in low conversion...

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