Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    mediasmart and Adjust partner to offer next-level CTV campaign optimization

    We are excited to announce mediasmart and Adjust have partnered to introduce mediasmart’s campaign implementation...

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    3 Winnings Ways to Leverage Location-Based Advertising for a Cracker of a Festive Season

    With the festive season in India ready to knock at our doorsteps, brands are upbeat about consumers returning to stores...

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    This Festive Season CTV Advertising is the Big-Bang Firecracker for Brand Success

    The festive spirit is back in 2022, as the world emerges from the shadows of a global pandemic. India’s festive season,...

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    QR codes on TV commercials, the way forward to user interaction?

    Some have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...

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    We are looking for a Sales Manager in Brazil / LATAM

    We seek a results-oriented, entrepreneurial and highly professional Brazil Sales Manager as a full-time addition to our...

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    We are looking for a Head of Client Services in Brazil / LATAM

    We are seeking a results-oriented, entrepreneurial, and highly technical leader for our Client Services team in LATAM....

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    6 key considerations to ace your Ad sequencing campaigns

    According to Forbes, in the last 50 years, due to the economic development and the surge of Digital Marketing, brand...

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    Connected TV is the best of both worlds: Interview with Taísa Pereira by InsiderLatam

    The new regional director of mediasmart believes that although CTV is still in its early stages, the growth in ad...

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    Make the most out of Connected TV advertising in 2022

    According to the (IAB), Connected TV (CTV) advertising will reach 21.2 billion US dollars in 2022, growing by 39%...

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