"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...Read More
"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...Read More
2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping...
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The online and offline user persona is changing, and much quicker in the post-covid world than we could have imagined!...
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Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation....
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Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an...
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November 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered...
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Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online,...
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Many mobile app advertisers are skeptical about attributing conversions based on impressions and they only consider...
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Our latest release made a new video supply partner: Chocolate, new rich format templates by NEXD, and some interesting...
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23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on...
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