Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

The invisible map behind every great campaign

How location intelligence fuels smarter advertising

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    We are looking for a Vice President / Senior Director - North America

    We seek an ambitious, results-oriented, entrepreneurial, and highly driven senior executive to drive mediasmart...

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    Associate director, Sales (MENA)

    We are seeking a results-oriented, entrepreneurial and highly driven senior executive to drive mediasmart platform’s...

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    This Festive Season, India Says Yes to Connected TV: CTV 2.0 Report

    We are excited to announce the second edition of  India CTV Report 2022 titled India Says Yes to Connected TV!that...

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    Top Honors for mediasmart’s Campaigns at Leading Industry Awards

    It’s the season of industry awards – and recognitions have come pouring in for mediasmart! We are proud to announce...

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    When does a user pay attention to ads and how to maximize it?

    If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to...

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    Affle's mediasmart platform launches new proprietary technology to maximize user awareness and boost ad engagement

    mediasmart has launched a patent-pending functionality to help clients reach those users who have been exposed to...

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    mediasmart and Adjust partner to offer next-level CTV campaign optimization

    We are excited to announce mediasmart and Adjust have partnered to introduce mediasmart’s campaign implementation...

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    3 Winnings Ways to Leverage Location-Based Advertising for a Cracker of a Festive Season

    With the festive season in India ready to knock at our doorsteps, brands are upbeat about consumers returning to stores...

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    This Festive Season CTV Advertising is the Big-Bang Firecracker for Brand Success

    The festive spirit is back in 2022, as the world emerges from the shadows of a global pandemic. India’s festive season,...

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    QR codes on TV commercials, the way forward to user interaction?

    Some have proclaimed that 2022 is the year of QR codes. The pandemic has made Quick Response (QR) codes not only very...

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