Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

The invisible map behind every great campaign

How location intelligence fuels smarter advertising

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    Mobile Vs. PC - Why The Convergence Of Mobile & Digital isn't A Reality

    Mobile has quickly become the darling of the advertising world. In an age where people take their smartphone with them...

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    mediasmart launches new ad format to adapt artwork according to geolocation

    mediasmart, a technology company specialising in the optimisation of mobile advertising, has launched a new system able...

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    Geolocation will be key for brands and advertisers in 2014

    mediasmart successfully runs geolocation-based campaigns for multiple clients such as Movistar in Spain and Maison de...

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    mediasmart launches its new autoplay video format with Renault Capture

    The online advertising company mediasmart allows advertisers to buying audience in real time (RTB). mediasmart has...

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    On weekends, Spanish mobile users prefer to go online right after waking up

    On weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by...

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    mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency

    The company, specialized on the optimization of the media buying process for mobile display advertising, was competing...

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    Mobile internet access increases in the summer

    The available inventory has increased by 23% in July with respect to the average of the 3 preceding months, according...

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    mediasmart raises additional capital to reach one million Euro in funding

    With the backing of well known investors in Europe, such as Kibo Ventures y KOMM, mediasmart doubles its initial...

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    Vueling entrusts the promotion of its mobile app to OMD and mediasmart

    About 70% of the users who opened the application used it to search flight options, check in, reserve a seat or even buy

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