tenthavenue – a WPP company – has selected mediasmart as the technology provider to help streamline its programmatic...

The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of...

Media buying has been dramatically transformed by programmatic practices. Current technologies allow marketers to...

mediasmart and Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality...

Mobile marketing is a medium that is still considered to be quite new in comparison to more traditional mediums like...

mediasmart, a company that optimizes mobile media buying with its leading mobile DSP (Demand Side Platform), has...

The mobile app market is reported to be valued in excess of €17.5 billion, according to the latest report by the...

Since its introduction to the advertising industry, geolocation has been quite the buzzword, perceived as one of the...

Mediasmart Mobile, a leading mobile DSP (Demand Side Platform), today announced the availability of a new service to...

Mediasmart Mobile, a leading mobile RTB platform, today announced the opening of a new London office. Launched in 2012,...