Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Apr 6, 2016

Mediasmart and Gameloft partner

Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP (Demand Side Platform), helping its clients optimize their mobile media buying process – to make Gameloft inventory programmatically available through mediasmart’s mediasmart.

Feb 25, 2016 ,

Finding a Workaround for Effective Mobile Measurement

It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays. A wide range of suppliers can now.

Jan 12, 2016 ,

When Ad Formats and Mobile Programmatics Collide

The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and artificial intelligence to deliver very sophisticated predictive targeting – enhancing the media buying process to allow marketers to quickly target very specific audiences.

Oct 26, 2015 ,

mediasmart partners with TVTY to maximize multi platform campaign effectiveness

mediasmart has partnered with TVTY, the moment marketing platform that allows brands to instantly connect online advertising to what’s going on in the offline world. By combining TVTY video fingerprint technology and mediasmart´s mediasmart demand side platform, the partnership allows brands to.

Oct 20, 2015 ,

The Often Misunderstood Mobile User Privacy Landscape

There’s been a surprising degree of misunderstanding about privacy and tracking of users on mobile recently, from advertisers and consumers alike.

Aug 26, 2015

The Mobile Viewability Enigma

Mobile viewability continues to spark debate as mobile media buying becomes increasingly programmatic and both media buyers and sellers clamour for guarantees and standards. Either side are companies claiming viewability on mobile is not an issue and those who strongly argue it is, and data has.

Jun 11, 2015

Optimise, Track and Test in a Mobile First World

Certain market sectors now acknowledge that a ‘mobile first’ strategy is essential to their commercial futures. We’ve come a long way since the days when Uber was one of a handful of mobile-first businesses, and household names, such as Argos, are now committed to entirely mobile focused business.

May 20, 2015 ,

tenthavenue selects mediasmart as its Demand Side Platform

tenthavenue – a WPP company – has selected mediasmart as the technology provider to help streamline its programmatic media buying operations.

May 1, 2015 , ,

Ensuring Native Ads Provide Real Value to Consumers

The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of its ability to build trust and engagement with current and prospective customers.

Mar 5, 2015

Programmatic: An Opportunity, not a Threat

Media buying has been dramatically transformed by programmatic practices. Current technologies allow marketers to engage directly with their target audience in a more efficient way than ever. However, some professionals still see programmatic as a kind of threat that will replace human knowledge.

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