Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    Head of Backend Engineering

    Do you want to solve challenging problems, like serving hundreds of thousands of requests per second while doing tens...

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    Top 30 women entrepreneurs in Spain

    This ranking shows the high quality of the projects and the great increase in women entrepeneurs in Spain and our...

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    Mobile App Promotions - A Small Part of the Full Picture

    A sentiment I’ve been hearing all too often from ad agencies recently, is that when considering a mobile advertising...

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    Mediasmart Partners With Cedato

    The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types -...

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    Partners with adsquare for Enhanced Moment Marketing Capabilities

    mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile...

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    Introduction to Mobile Attribution

    Are you ever confused about Mobile Attribution? Do you wonder about the impact of Mobile Attribution in your campaigns?

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    Erroneous Incentives in Mobile AdTech - A Rant

    When I started working in the advertising industry almost six years ago, I was very excited to bring innovative...

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    Formats from Sublime Skinz & AdColony

    We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive...

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    How Mobile is Paving the Way for Performance Marketing in France

    With its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.

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