Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Dec 17, 2014

Measuring Post-Click Events: Best Practice Against “Fat-Finger Syndrome”

Mobile marketing is a medium that is still considered to be quite new in comparison to more traditional mediums like the more established TV and online. As such, it is normal to feel some uncertainty or trepidation when marketers choose to invest in mobile marketing. The market’s lack of maturity.

Oct 24, 2014 ,

mediasmart reinvents the banner with cinematic 3D effects

mediasmart, a company that optimizes mobile media buying with its leading mobile DSP (Demand Side Platform), has launched a revolutionary format with cinematic 3D effects.

Oct 15, 2014

Promoting Mobile Apps in the New World

The mobile app market is reported to be valued in excess of €17.5 billion, according to the latest report by the European Commission, ‘Sizing EU App Economy’. The report also highlights the sector as one of the fields with the highest potential for growth and development.

Sep 4, 2014 ,

Using Geolocation to your Advantage

Since its introduction to the advertising industry, geolocation has been quite the buzzword, perceived as one of the main advantages of mobile devices compared to PCs for advertisers. One of the mobile marketing opportunities that brands can take advantage of is to use geolocation technology to.

Jul 14, 2014 ,

Mediasmart Mobile innovates again by launching native ads

Mediasmart Mobile, a leading mobile DSP (Demand Side Platform), today announced the availability of a new service to programmatically buy native formats within mobile applications. These advertising formats naturally flow with the content of the application in which they are served, so that the.

Jun 11, 2014 ,

Mobile advertising company Mediasmart Mobile expands to UK

Mediasmart Mobile, a leading mobile RTB platform, today announced the opening of a new London office. Launched in 2012, mediasmart aims to build on their current success as one of the first movers in the European and Latin American markets. The British office will serve London based companies for.

Jun 5, 2014

Mobile Vs. PC - Why The Convergence Of Mobile & Digital isn't A Reality

Mobile has quickly become the darling of the advertising world. In an age where people take their smartphone with them everywhere, advertisers know how important mobile screen time is to engaging, retaining and attracting customers. However, advertisers also know that in a multiscreen, multidevice.

May 18, 2014 ,

mediasmart launches new ad format to adapt artwork according to geolocation

mediasmart, a technology company specialising in the optimisation of mobile advertising, has launched a new system able to serve dynamic creative artwork, which shifts according to a specific user’s location. As a result, the consumer receives the exact information of the nearest point of sale,.

Feb 19, 2014 ,

Geolocation will be key for brands and advertisers in 2014

mediasmart successfully runs geolocation-based campaigns for multiple clients such as Movistar in Spain and Maison de Bonneterie in the Netherlands

Nov 12, 2013 ,

mediasmart launches its new autoplay video format with Renault Capture

The online advertising company mediasmart allows advertisers to buying audience in real time (RTB). mediasmart has launched the new system format with the latest Renault Capture campaign for mobile devices

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