Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How does weather influence consumer purchase decisions?

 
"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...

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    5 Steps to Avoid Wasting your Display Advertising Budgets

    There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target...

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    Mediasmart Partners with Brave to Expand Connected TV Inventory

    mediasmart has partnered with Brave to expand its Connected TV credentials to provide access to publishers including...

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    Introducing Footfall

    We are VERY excited to finally reveal our Real Time Footfall Measurement feature! Footfall is the final piece that...

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    Introducing Brave as new partner & Contextual Audiences from Adsquare!

    We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on...

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    Introducing Geolists & Heatmaps

    We are very excited to finally reveal some of our new features for Proximity CampaignsFrom a new Geolists area, a ...

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    GDPR - FAQs regarding your campaigns in mediasmart

    GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to...

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    Connected TV inventory is here!

    Connected TV inventory is here!

    We are very excited to announce that mediasmart now has Connected TV inventory ...

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    mediasmart’s upcoming product changes related to GDPR

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