Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jan 25, 2017 ,

Mediasmart has partnered with Integral Ad Science

Independently of whether they use mediasmart’s console or the API, mediasmart customers can now optimise and analyse their mobile ad campaigns using IAS’ solutions for pre-bid targeting – using verification features from IAS including viewability, fraud, brand safety and ad quality, when serving.

Nov 4, 2016 ,

New video supply partners and more...

You may have noticed that we did not communicate when releasing v.1.0.5. so, we now give you one update for v.1.0.5. and v.1.0.6. together. mediasmart console keeps improving week after week and sometimes it is difficult for us to keep up! Today we want to highlight the new Invoicing area, which.

May 19, 2016

Mediasmart and Ligatus partner

Mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to maximize engagement – has partnered with Ligatus, Europe’s leading Native and Performance Network, to allow its native advertising inventory to be available to buy programmatically.

Apr 6, 2016

Mediasmart and Gameloft partner

Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP (Demand Side Platform), helping its clients optimize their mobile media buying process – to make Gameloft inventory programmatically available through mediasmart’s mediasmart.

Oct 26, 2015 ,

mediasmart partners with TVTY to maximize multi platform campaign effectiveness

mediasmart has partnered with TVTY, the moment marketing platform that allows brands to instantly connect online advertising to what’s going on in the offline world. By combining TVTY video fingerprint technology and mediasmart´s mediasmart demand side platform, the partnership allows brands to.

May 20, 2015 ,

tenthavenue selects mediasmart as its Demand Side Platform

tenthavenue – a WPP company – has selected mediasmart as the technology provider to help streamline its programmatic media buying operations.

Feb 19, 2015

mediasmart announces strategic partnership with Experian Marketing Services

mediasmart and Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, are entering a strategic partnership that brings together the benefits of mediasmart, with the accuracy and scale of Experian’s cross-channel audience.

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