Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

October 22, 2021

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    mediasmart has integrated with The Media Trust.

    We are happy to announce that as part of our Ad quality process, in addition to have Geoedge services we are now...

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    Fyber & AppNexus join video supply partners

    Fyber and AppNexus join video supply partners

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    Mediasmart has partnered with Integral Ad Science

    Independently of whether they use mediasmart’s console or the API, mediasmart customers can now optimise and analyse...

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    New video supply partners and more...

    You may have noticed that we did not communicate when releasing v.1.0.5. so, we now give you one update for v.1.0.5....

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    Mediasmart and Ligatus partner

    Mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to...

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    Mediasmart and Gameloft partner

    Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP...

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    mediasmart partners with TVTY to maximize multi platform campaign effectiveness

    mediasmart has partnered with TVTY, the moment marketing platform that allows brands to instantly connect online...

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    tenthavenue selects mediasmart as its Demand Side Platform

    tenthavenue – a WPP company – has selected mediasmart as the technology provider to help streamline its programmatic...

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    mediasmart announces strategic partnership with Experian Marketing Services

    mediasmart and Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality...

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