Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Aug 30, 2018 ,

Mediasmart Partners with Brave to Expand Connected TV Inventory

mediasmart has partnered with Brave to expand its Connected TV credentials to provide access to publishers including JadooLite and FilmRise. The partnership offers mediasmart customers access to a marketplace where buyers can bid confidently on every impression across several formats – Display,.

Jul 6, 2018 , ,

Introducing Brave as new partner & Contextual Audiences from Adsquare!

We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on every impression. We also take the chance to introduce you Adsquare's Contextual Audiences. App-Contextual Targeting is a powerful tool to provide relevant advertising experiences to.

Apr 24, 2018 ,

Work with or at an NGO and want free media exposure with mediasmart?

The mediasmart team are constantly running tests in order to improve our mobile DSP and to measure the effectiveness of advertising campaigns run through our platform, including display, video and native creatives. Testing new features with real campaigns allows us to track results and identify any.

Dec 1, 2017 ,

mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.

Jul 25, 2017 ,

Mediasmart Partners With Cedato

The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types - optimising their advertising yields and providing significantly higher fill rates, which is critical when delivering video ads programmatically.

Jun 29, 2017 , ,

Partners with adsquare for Enhanced Moment Marketing Capabilities

mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time - allowing mediasmart customers to target users contextually. Targeting can now be based on what is around a user’s location, surroundings, app context.

Jun 13, 2017 ,

Formats from Sublime Skinz & AdColony

We are very happy to introduce you to two new formats available through our platform! The intuitive and non-intrusive M-Skinz format and the Instant play video format.

May 11, 2017 ,

mediasmart has integrated with The Media Trust.

We are happy to announce that as part of our Ad quality process, in addition to have Geoedge services we are now integrated with The Media Trust too!

Feb 24, 2017 ,

Fyber & AppNexus join video supply partners

Fyber and AppNexus join video supply partners

Jan 25, 2017 ,

Mediasmart has partnered with Integral Ad Science

Independently of whether they use mediasmart’s console or the API, mediasmart customers can now optimise and analyse their mobile ad campaigns using IAS’ solutions for pre-bid targeting – using verification features from IAS including viewability, fraud, brand safety and ad quality, when serving.

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