Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    mediasmart / Branch Partnership to Offer Expanded Customer Ad Tracking Capabilities

    mediasmart has joined the Branch Certified Partner Program to allow its customers to seamlessly configure campaigns...

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    mediasmart in native tie-up with Triplelift

    Programmatic ad firm Mediasmart has struck a partnership with native advertising exchange TripleLift, to...

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    Mediasmart Partners with Brave to Expand Connected TV Inventory

    mediasmart has partnered with Brave to expand its Connected TV credentials to provide access to publishers...

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    Introducing Brave as new partner & Contextual Audiences from Adsquare!

    We are thrilled to welcome Brave as a SSP partner! Brave provides a marketplace where buyers can bid confidently on...

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    Work with or at an NGO and want free media exposure with mediasmart?

    The mediasmart team are constantly running tests in order to improve our mobile DSP and to measure the effectiveness...

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    mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

    mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.

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    Mediasmart Partners With Cedato

    The partnership will allow mediasmart to enhance delivery of its customers’ video ads across multiple device types -...

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    Partners with adsquare for Enhanced Moment Marketing Capabilities

    mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile...

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