Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Mar 1, 2017 ,

VPAID Format & APAC Endpoint

We are happy to announce we now support VPAID for your video campaigns and that we have opened an end point in Asia, so now you have more traffic available for your campaigns targeting countries there!

Nov 30, 2016 ,

The Coming of Age of Mobile Programmatic

Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to quantify the scale of the problem. The Association of National Advertisers (ANA), for example, suggests that the corresponding wasted advertising investment, due to bot fraud,.

Nov 30, 2016 ,

Mediasmart as case of study

Launched in 2012, mediasmart is the first Spanish DSP focusing on the real time optimization of mobile advertising using its proprietary technology platform. Mediasmart gives access to global mobile inventory both in mobile apps and web. A proven, scalable technology currently handling more than.

Nov 15, 2016 ,

Business women to follow: Noelia Amoedo

There is a lot of talk about the lack of women at the head of technology companies, but Noelia Amoedo, should be considered almost an exception.

Nov 4, 2016 ,

New video supply partners and more...

You may have noticed that we did not communicate when releasing v.1.0.5. so, we now give you one update for v.1.0.5. and v.1.0.6. together. mediasmart console keeps improving week after week and sometimes it is difficult for us to keep up! Today we want to highlight the new Invoicing area, which.

Oct 18, 2016

New Commercial Director appointed to senior team

London, XX October 2016 – Mediasmart - a provider of self-serve mobile first programmatic technology that maximises mobile audience engagement - has made a senior appointment to lead its continued growth in the UK ad-tech sector.

Sep 14, 2016 ,

mediasmart launches new programmatic console for mobile media buying and campaign management

The most intuitive and complete self-service interface, with industry-first integrated customer support Mediasmart Mobile - a company that licenses its leading mobile DSP (Demand Side Platform), has unveiled its new console, empowering customers to access award winning programmatic technology.

Jun 8, 2016 ,

The Elusive Art of Gaming Monetisation

Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of downloaded apps, the fact can’t be ignored that gaming is a powerful business, with extremely rich sets of data. Noelia Amoedo, CEO, Mediasmart and.

May 20, 2015 ,

tenthavenue selects mediasmart as its Demand Side Platform

tenthavenue – a WPP company – has selected mediasmart as the technology provider to help streamline its programmatic media buying operations.

Jun 11, 2014 ,

Mobile advertising company Mediasmart Mobile expands to UK

Mediasmart Mobile, a leading mobile RTB platform, today announced the opening of a new London office. Launched in 2012, mediasmart aims to build on their current success as one of the first movers in the European and Latin American markets. The British office will serve London based companies for.

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