Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jun 8, 2016 ,

The Elusive Art of Gaming Monetisation

Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of downloaded apps, the fact can’t be ignored that gaming is a powerful business, with extremely rich sets of data. Noelia Amoedo, CEO, Mediasmart and.

May 20, 2015 ,

tenthavenue selects mediasmart as its Demand Side Platform

tenthavenue – a WPP company – has selected mediasmart as the technology provider to help streamline its programmatic media buying operations.

Jun 11, 2014 ,

Mobile advertising company Mediasmart Mobile expands to UK

Mediasmart Mobile, a leading mobile RTB platform, today announced the opening of a new London office. Launched in 2012, mediasmart aims to build on their current success as one of the first movers in the European and Latin American markets. The British office will serve London based companies for.

Sep 26, 2013 ,

mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency

The company, specialized on the optimization of the media buying process for mobile display advertising, was competing with the other two finalists: Kanlli y Markitude.

Jul 11, 2013

mediasmart raises additional capital to reach one million Euro in funding

With the backing of well known investors in Europe, such as Kibo Ventures y KOMM, mediasmart doubles its initial investment of 500.000€. After one year in the market, the mobile advertising optimization platform has access to more tan two billion ad impressions per month in Spain, it processes.

Feb 11, 2013

Vueling entrusts the promotion of its mobile app to OMD and mediasmart

About 70% of the users who opened the application used it to search flight options, check in, reserve a seat or even buy

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