For years, Brazil has been a frontrunner in the digital race in Latin America. With the constant shifts in the ad tech market and rising demand for...
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GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to...
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There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where is...
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Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector...
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Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up...
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Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their...
Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as...
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This ranking shows the high quality of the projects and the great increase in women entrepreneurs in Spain and our CEO,...
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When I started working in the advertising industry almost six years ago, I was very excited to bring innovative...
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