The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...
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Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set...
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Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their...
Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud...
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This ranking shows the high quality of the projects and the great increase in women entrepeneurs in Spain and our...
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When I started working in the advertising industry almost six years ago, I was very excited to bring innovative...
Read MoreWith its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.
Read MoreProgrammatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has...
Read MoreMuch has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to...
Read MoreWhether in or out of home, private or personal – mobile video is driving sales and blazing a new trend.
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