Experta en administrar negocios basados en tecnologías móviles, Noelia Amoedo, fundadora y CEO de Mediasmart, ha...

Business of apps has launched an article reflecting on the growth and change trends some branches of digital...

Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...

GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to...

There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where is...

Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector...

Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up...

Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as...