"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...Read More
There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where is...
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Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector...
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Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set up...
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Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their...
Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as...
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This ranking shows the high quality of the projects and the great increase in women entrepeneurs in Spain and our CEO,...
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When I started working in the advertising industry almost six years ago, I was very excited to bring innovative...
Read MoreWith its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.
Read MoreProgrammatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has...
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