Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their...
Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...
Read MoreGDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to...
Read MoreThere is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where is...
Read MoreGeo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector...
Read MoreMany advertisers are now looking to internalise their media buying processes, and numerous companies are being set up...
Read MoreFootfall was down in the run up to Christmas and many retailers need to find new ways to get people into their...
Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud as...
Read MoreThis ranking shows the high quality of the projects and the great increase in women entrepreneurs in Spain and our CEO,...
Read MoreWhen I started working in the advertising industry almost six years ago, I was very excited to bring innovative...
Read More