Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

Read More


    🆕📺 Unravel Smart TV campaigns with our Audience capabilities

    We are very excited about out latest release! We have just launched a new campaign type:Smart TV campaigns!

    Read More

    We start July with fireworks; new partner joining us and news about campaign targeting!

    We have started July with a lot of energy! We bring you news regarding a new integrated partner; Unruly, some...

    Read More

    mediasmart latest release news; about privacy & new targeting filter!

    We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app...

    Read More

    FAQs regarding TCF 2.0 by IAB

    The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on...

    Read More

    Pride Guide for Advertisers

    June sees Annual Pride Celebrations across the globe, in commemoration of the Stonewall Riots of 1969. 

    Given the...

    Read More

    New Optimizing Viewability algorithm & more on our Audiences features!

    During this month of May we have launched a new algorithm that optimizes based on viewability, we have been...

    Read More

    More updates on our Audience Insights & first price auction features

    Read more about our Audience Insights feature; check the evolution thanks to new graphics that show what % of the main...

    Read More

    Tencil Talks: Adrián Hernández Fernández

    Adrián Hernández Fernández is a Senior Account Manager at mediasmart, based in Madrid. mediasmart delivers end-to-end...

    Read More

    We are looking for a Software Engineer

    We​ ​continue growing!​ ​At​ ​mediasmart​ ​we​ ​are​ ​looking​ ​for​ ​a​ software ​engineer​ to join our team, whose main function will be...

    Read More

    Introducing Unique Users, free NexD impressions & a new Smaato deal

    We hope you and your loved ones are safe, during these difficult times we are all living. We are working from home...

    Read More