Because getting 'attributed visits' is relatively easy. Just serve the campaign to people around your store and your...

Audience Insights

Do you want to compare your store visitors, obtained through our drive-to-store campaign, with the...

Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a...

In age of digital marketing, KPIs are king. We all agree that measuring is key but, how do your impressions and clicks...

Brand building is key for companies, that's why advertisers have always been concerned about where their ads are...

Marketers working within the mobile ad industry know how fierce the competition for user acquisition can be in the app...

If you're involved inonline marketing, make sure to useanalyticsto better determine invalid clicks and to help...

Audiences are an excellent tool for marketers to differentiate and make their media buying much more effective, to make...