The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...
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The mediasmart team are constantly running tests in order to improve our mobile DSP and to measure the effectiveness...
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There is a general optimism in the present exercise, regarding the investment evolution of advertising. But, where...
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Geo-location offers key opportunities for brands, says Noelia Amoedo, chief executive, mediasmart. The travel sector...
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Many advertisers are now looking to internalise their media buying processes, and numerous companies are being set...
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Programmatic platforms that serve geofenced campaigns need to base their targeting on the location information that...
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Footfall was down in the run up to Christmas and many retailers need to find new ways to get people into their...
In the digital advertising environment, ad fraud has always been very present. In the case of app promotions, new...
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Ad fraud has found its way into the world of mobile. In Europe, three-quarters of mobile app marketers cite ad fraud...
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In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access...
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