Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

#NewHireDiaries: Discovering Life at mediasmart

At mediasmart, our employees are more than just a team—they’re part of a vibrant community driven by collaboration, learning, and growth. Today,...

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    Just Launched! mediasmart’s In-House Viewability Solution

    We are excited to announce the launch of our in-house solution for ad viewability that helps advertisers track,...

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    Understanding Viewability: What It is and Why It Matters

    For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus, has...

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    We've got news; Kochava collective is here

    We've got great news with you to share for this month, from a new partnership, more insights about CTV; including the...

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    We are looking for a Regional Marketing Manager

    We are seeking a results-oriented, entrepreneurial and highly driven marketing manager to help with marketing...

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    Webinar: The Power of CTV Advertising & Household Sync [The India Chapter]

    The explosive growth of Connected TV (CTV) viewership blended with Household Sync opens up a power-packed growth...

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    How to make your ads relevant & measure success without identifying users

    End-user privacy had already raised to the digital advertising stage in 2018 in Europe with GDPR, and companies in the...

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    How to Leverage Audience Creation and Targeting on Connected TV

    Advertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...

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    mediasmart strengthens leadership team with key hirings across markets

    mediasmart, Affle’s self-serve mobile programmatic platform, announced the expansion of its leadership team across Asia...

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    We are looking for a Junior backend developer

    We are growing again! At mediasmart we are looking for a Junior backend developer (entry-level position) to join our...

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    How to Sync Your Connected TV Campaign with Other Household Devices?

    Until now, when someone wanted to do “TV syncing”, linear TV advertising followed as a synchronized campaign at the...

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