Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How does weather influence consumer purchase decisions?

 
"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...

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    mediasmart launches Incremental Metrics solution

    m ediasmart Mobile  has launched an Incremental Metrics offering, which enables advertisers promoting their apps to...

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    Introducing Location Based Audiences

    mediasmart has launched Location Based Audiences (LBA). These, are created based on where users are, so that you can...

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    We are hiring again! : Senior Software Engineer

    Do you want to work for one of the biggest consulting companies in Spain, working more than 12 hours a day and not...

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    eCPA is dead. Long live the incremental eCPA!

    Every advertiser wants to spend their advertising budgets in the most efficient way possible. That’s why, in the...

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    A mythbusting look at proximity marketing: Integrations & best practices

    The opportunities through location and proximity based mobile advertising are well recognised now, and retailers...

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    How to combat attribution fraud: Interviewing our CEO Noelia Amoedo.

    As we have talked about frequently, Attribution fraud has become a big issue for many brands and the whole advertising...

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    Looking for a Performance Account Manager

    Are you looking for a new challenge in your career? Are you motivated by training and educating customers? At...

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    mediasmart in native tie-up with Triplelift

    Programmatic ad firm Mediasmart has struck a partnership with native advertising exchange TripleLift, to...

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