The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...
Read MoreAnnouncements, analysis and opinions on industry trends around the programmatic world.
The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...
Read MoreFor any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus, has...
Read MoreWe've got great news with you to share for this month, from a new partnership, more insights about CTV; including the...
Read MoreWe are seeking a results-oriented, entrepreneurial and highly driven marketing manager to help with marketing...
Read MoreThe explosive growth of Connected TV (CTV) viewership blended with Household Sync opens up a power-packed growth...
Read MoreEnd-user privacy had already raised to the digital advertising stage in 2018 in Europe with GDPR, and companies in the...
Read MoreAdvertising on TV has traditionally been a “non-measurable” space, where metrics or audiences present in the Digital...
Read Moremediasmart, Affle’s self-serve mobile programmatic platform, announced the expansion of its leadership team across Asia...
Read MoreWe are growing again! At mediasmart we are looking for a Junior backend developer (entry-level position) to join our...
Read MoreUntil now, when someone wanted to do “TV syncing”, linear TV advertising followed as a synchronized campaign at the...
Read MoreSince Apple announced that the latest changes on iOS14, included a new way to ensure user privacy; allowing app install...
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