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Announcements, analysis and opinions on industry trends around the programmatic world.

woman shopping due to advertising enhanced with location data

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    Olatz Goicoechea

    Olatz Goicoechea

    Recent Posts

    Recap 2021: What you shouldn't miss about Connected TV

    In the last months, we have seen an explosion in content consumption across Connected TVs. CTV has already made a...

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    Mediasmart Enhances Contextual Capabilities With Peer39 Partnership

    mediasmart Mobile, a leading mobile-first advertising platform, and Peer39, the leading global provider of pre-bid...

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    The current acceleration of Connected TV

    Let us face it, Connected TV (CTV) has been around for some time already. I am sure that at some point you heard that...

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    Looking for a People Manager (Global)

    We are looking for a passionate, dynamic, and experienced People Manager as a full-time addition to our team. This...

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    Reach customers in motion: find the perfect balance between OOH and Mobile Ads

    People move around glued to their smartphones, be it to communicate, listen to music, snap pictures or actually...

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    out of home and mobile ads

    Introducing DigiSeg as a new Data partner for Mobile and Connected TV

    We are happy to announce that we have just completed the integration with a new data partner: DigiSeg. The company was...

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    Measuring success on your Connected TV campaigns using Household sync

    The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig...

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    Sync your CTV campaign with households like a pro

    You are on the verge of creating your next Connected TV (CTV) and want to take advantage of our Household syncing...

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    How to get the most out of your Drive-to-store campaigns using Maps

    The average smartphone user is very familiar with digital maps, to the point, they are deeply ingrained in his or her...

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    drive-to-store using maps

    iOS14.5 - What’s Changed Three Months Later and How Your Proximity Campaigns are Affected

    Disclaimer: The data shared on this blog post comes from our forecasting tools and reflects the traffic we get from the...

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