Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

Read More


    Lakshya Suneja

    Lakshya Suneja
    Find me on:

    Recent Posts

    #NewHireDiaries: What it's like to work for us!

    As a part of our #NewHireDiaries initiative, let’s hear from our new Assistant Manager - Content Marketer, Lakshya, and...

    Read More

    How does weather influence consumer purchase decisions?

     
    "Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat"...

    Read More

    3 Best practices to scale CTV advertising campaigns

    Gone are the days when televisions were used for mass marketing wherein multiple ads were bombarded to the customers...

    Read More

    Take ad campaigns to the next level with data-driven optimization

    Marketing the right way is important to build a brand. You need to have a plan to use your existing data for its useful...

    Read More

    Manual vs Automated optimization: Which is the best for your business?

    As a marketer running programmatic advertising campaigns, you can face certain challenges that result in low conversion...

    Read More

    Narrate your brand story with Ad Sequencing to drive impact

    Today, companies are committed to bringing more relevant and personalized Advertising. Ad sequencing allows more...

    Read More

    Recap 2021: Unlocking key takeaways of the year

    16 console releases, 10 new integrated partners, 14 times recognized globally 🏆, alongside a growing presence across...

    Read More