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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

mediasmart and Navegg partner to offer to advertisers Navegg ID’s segmentation natively through first seem integration in the LATAM Region

Navegg and mediasmart, a unified programmatic platform, have announced a partnership to offer its clients more options in advanced targeting, the ...

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    Tiago Vila Verde

    Tiago Vila Verde

    Recent Posts

    How your good-looking in-app advertising results make you waste money

    Many advertisers base their advertising partners performance evaluation on the results they see. The problem comes...

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    Fingerprinting and Attribution: Shining a light in the dark

    Every marketer that runs mobile app advertising campaigns knows that some partners outperform others, and often by a...

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