Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Shopping Season 2026: Beyond Black Friday

The shopping season is becoming longer, more dynamic, and increasingly connected. For brands, this means looking beyond Black Friday and engaging...

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    Tiago Vila Verde

    Tiago Vila Verde

    Recent Posts

    How your good-looking in-app advertising results make you waste money

    Many advertisers base their advertising partners performance evaluation on the results they see. The problem comes...

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    Fingerprinting and Attribution: Shining a light in the dark

    Every marketer that runs mobile app advertising campaigns knows that some partners outperform others, and often by a...

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