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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Mar 1, 2021 ,

mediasmart strengthens leadership team with key hirings across markets

mediasmart, Affle’s self-serve mobile programmatic platform, announced the expansion of its leadership team across Asia, Latin America and Europe with the appointment of senior business leaders to steer the platform growth across regions.

Feb 26, 2021 ,

We are looking for a Junior backend developer

We​ ​are​ ​growing​ ​again!​ ​At​ ​mediasmart​ ​we​ ​are​ ​looking​ ​for​ a ​Junior backend developer (entry-level position)​ ​to​ ​join​ ​our tech​ ​team. We are looking for a person willing to learn our technology stack and our business. We expect a good grasp of modern Javascript but we will.

Feb 17, 2021 ,

How to Sync Your Connected TV Campaign with Other Household Devices?

Until now, when someone wanted to do “TV syncing”, linear TV advertising followed as a synchronized campaign at the same time a mobile campaign was launched. With CTV, advertisers have a full-funnel approach to marketing efforts as retargeting capabilities have expanded: making it possible to.

Feb 15, 2021 ,

We are looking for an Accountant to join our Finance team

We are seeking a detail-oriented, entrepreneurial and highly professional accountant as a full-time addition to our team. The accountant will report to the Finance Director and work closely with the rest of the finance team in Spain and internationally.

Feb 5, 2021 , ,

Why Incrementality Matters in 2021

Your ad campaign is set up. You have your budget allocated and you choose different marketing channels for your campaign…Now all is left to do, is wait to see the results! But are you really seeing what matters? Are your ads really working to have the right impact? Enter incrementality measurement.

Jan 26, 2021 ,

We are looking for a Technical Account Manager

We are seeking a results-oriented, entrepreneurial and highly technical account manager as a full-time addition to our team. The Tech Account Manager will report to the Client Services Director and work with the rest of the Client Services team and the Technical team supporting and educating our.

Jan 19, 2021 , , ,

Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into our living rooms, changing the way content is consumed forever. An unprecedented global pandemic and subsequent lockdown pushed people to stay indoors and seek new ways of.

Jan 15, 2021 , ,

Where's Mobile Advertising Headed in 2021?

2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to mobile apps to entertain, socialize, work, and stay fit. There’s a saying that “there’s an app for it,” but never before 2020 were apps and mobile technology so relevant and important..

Nov 25, 2020 , ,

How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation. Reaching these new-age users needs new technologies and capabilities to help advertisers deliver impactful campaigns. Since mediasmart and Affle came together, the new product.

Jun 16, 2020 , ,

FAQs regarding TCF 2.0 by IAB

The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on June 30th, 2020. The previous version (1.1) will be deprecated then. The following questions and answers will try to summarize what this means and  clarify the effect it will have in.

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