Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How does weather influence consumer purchase decisions?

 
"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...

Read More


    Programmatic: An Opportunity, not a Threat

    Media buying has been dramatically transformed by programmatic practices. Current technologies allow marketers to...

    Read More

    Promoting Mobile Apps in the New World

    The mobile app market is reported to be valued in excess of €17.5 billion, according to the latest report by the...

    Read More

    Using Geolocation to your Advantage

    Since its introduction to the advertising industry, geolocation has been quite the buzzword, perceived as one of the...

    Read More

    Mobile Vs. PC - Why The Convergence Of Mobile & Digital isn't A Reality

    Mobile has quickly become the darling of the advertising world. In an age where people take their smartphone with them...

    Read More

    Geolocation will be key for brands and advertisers in 2014

    mediasmart successfully runs geolocation-based campaigns for multiple clients such as Movistar in Spain and Maison de...

    Read More

    On weekends, Spanish mobile users prefer to go online right after waking up

    On weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by...

    Read More

    mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency

    The company, specialized on the optimization of the media buying process for mobile display advertising, was competing...

    Read More

    Mobile internet access increases in the summer

    The available inventory has increased by 23% in July with respect to the average of the 3 preceding months, according...

    Read More