Since its introduction to the advertising industry, geolocation has been quite the buzzword, perceived as one of the main advantages of mobile devices compared to PCs for advertisers. One of the mobile marketing opportunities that brands can take advantage of is to use geolocation technology to.
Mobile has quickly become the darling of the advertising world. In an age where people take their smartphone with them everywhere, advertisers know how important mobile screen time is to engaging, retaining and attracting customers. However, advertisers also know that in a multiscreen, multidevice.
mediasmart successfully runs geolocation-based campaigns for multiple clients such as Movistar in Spain and Maison de Bonneterie in the Netherlands
On weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by mediasmart, through its mediasmart platform, analyzes, by day and time slot, the usage and mobile connectivity trends of Spanish smartphone users
The company, specialized on the optimization of the media buying process for mobile display advertising, was competing with the other two finalists: Kanlli y Markitude.
The available inventory has increased by 23% in July with respect to the average of the 3 preceding months, according to data from the mediasmart platform.
