Mobile viewability continues to spark debate as mobile media buying becomes increasingly programmatic and both media...

Certain market sectors now acknowledge that a ‘mobile first’ strategy is essential to their commercial futures. We’ve...

The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of...

Media buying has been dramatically transformed by programmatic practices. Current technologies allow marketers to...

The mobile app market is reported to be valued in excess of €17.5 billion, according to the latest report by the...

Since its introduction to the advertising industry, geolocation has been quite the buzzword, perceived as one of the...

Mobile has quickly become the darling of the advertising world. In an age where people take their smartphone with them...

mediasmart successfully runs geolocation-based campaigns for multiple clients such as Movistar in Spain and Maison de...

On weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by...

The company, specialized on the optimization of the media buying process for mobile display advertising, was competing...