Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Sep 4, 2014 ,

Using Geolocation to your Advantage

Since its introduction to the advertising industry, geolocation has been quite the buzzword, perceived as one of the main advantages of mobile devices compared to PCs for advertisers. One of the mobile marketing opportunities that brands can take advantage of is to use geolocation technology to.

Jun 5, 2014

Mobile Vs. PC - Why The Convergence Of Mobile & Digital isn't A Reality

Mobile has quickly become the darling of the advertising world. In an age where people take their smartphone with them everywhere, advertisers know how important mobile screen time is to engaging, retaining and attracting customers. However, advertisers also know that in a multiscreen, multidevice.

Feb 19, 2014 ,

Geolocation will be key for brands and advertisers in 2014

mediasmart successfully runs geolocation-based campaigns for multiple clients such as Movistar in Spain and Maison de Bonneterie in the Netherlands

Nov 6, 2013 ,

On weekends, Spanish mobile users prefer to go online right after waking up

On weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by mediasmart, through its mediasmart platform, analyzes, by day and time slot, the usage and mobile connectivity trends of Spanish smartphone users

Sep 26, 2013 ,

mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency

The company, specialized on the optimization of the media buying process for mobile display advertising, was competing with the other two finalists: Kanlli y Markitude.

Aug 21, 2013

Mobile internet access increases in the summer

The available inventory has increased by 23% in July with respect to the average of the 3 preceding months, according to data from the mediasmart platform.

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