Navegg and mediasmart, a unified programmatic platform, have announced a partnership to offer its clients more options in advanced targeting, the ...
Read MoreAnnouncements, analysis and opinions on industry trends around the mobile programmatic world.
Navegg and mediasmart, a unified programmatic platform, have announced a partnership to offer its clients more options in advanced targeting, the ...
Read MoreMedia buying has been dramatically transformed by programmatic practices. Current technologies allow marketers to...
Read MoreThe mobile app market is reported to be valued in excess of €17.5 billion, according to the latest report by the...
Read MoreSince its introduction to the advertising industry, geolocation has been quite the buzzword, perceived as one of the...
Read MoreMobile has quickly become the darling of the advertising world. In an age where people take their smartphone with them...
Read Moremediasmart successfully runs geolocation-based campaigns for multiple clients such as Movistar in Spain and Maison de...
Read MoreOn weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by...
Read MoreThe company, specialized on the optimization of the media buying process for mobile display advertising, was competing...
Read MoreThe available inventory has increased by 23% in July with respect to the average of the 3 preceding months, according...
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