The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and...

There’s been a surprising degree of misunderstanding about privacy and tracking of users on mobile recently, from...

Mobile viewability continues to spark debate as mobile media buying becomes increasingly programmatic and both media...

Certain market sectors now acknowledge that a ‘mobile first’ strategy is essential to their commercial futures. We’ve...

The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of...

Media buying has been dramatically transformed by programmatic practices. Current technologies allow marketers to...

The mobile app market is reported to be valued in excess of €17.5 billion, according to the latest report by the...

Since its introduction to the advertising industry, geolocation has been quite the buzzword, perceived as one of the...

Mobile has quickly become the darling of the advertising world. In an age where people take their smartphone with them...

mediasmart successfully runs geolocation-based campaigns for multiple clients such as Movistar in Spain and Maison de...