Mediasmart - Blog | market trends (5)

FAST Forward India: Why Free Ad-Supported TV Is the Next Big Bet for Advertisers

India doesn’t watch content the way the world thinks it does. From flipping traditional broadcast channels to navigating modern app interfaces,...

Uzma Faridi

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On weekends, Spanish mobile users prefer to go online right after waking up

On weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by...

Adriana Ullivarri

mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency

The company, specialized on the optimization of the media buying process for mobile display advertising, was competing...

Adriana Ullivarri

Mobile internet access increases in the summer

The available inventory has increased by 23% in July with respect to the average of the 3 preceding months, according...

Adriana Ullivarri