Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    mediasmart’s upcoming product changes related to GDPR

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    Monetisation and the data game

    Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases...

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    Ensuring Native Ads Provide Real Value to Consumers

    The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of...

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    On weekends, Spanish mobile users prefer to go online right after waking up

    On weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by...

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