Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

FAST Forward India: Why Free Ad-Supported TV Is the Next Big Bet for Advertisers

India doesn’t watch content the way the world thinks it does. From flipping traditional broadcast channels to navigating modern app interfaces,...

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    Launching Vertical Video

    We have released our latest version of console (v1.0.4) and we want to highlight a cool new feature that comes with it,...

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    When Ad Formats and Mobile Programmatics Collide

    The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and...

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    Ensuring Native Ads Provide Real Value to Consumers

    The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of...

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    mediasmart reinvents the banner with cinematic 3D effects

    mediasmart, a company that optimizes mobile media buying with its leading mobile DSP (Demand Side Platform), has...

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    Mediasmart Mobile innovates again by launching native ads

    Mediasmart Mobile, a leading mobile DSP (Demand Side Platform), today announced the availability of a new service to...

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    mediasmart launches new ad format to adapt artwork according to geolocation

    mediasmart, a technology company specialising in the optimisation of mobile advertising, has launched a new system able...

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    mediasmart launches its new autoplay video format with Renault Capture

    The online advertising company mediasmart allows advertisers to buying audience in real time (RTB). mediasmart has...

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