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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jan 12, 2016 ,

When Ad Formats and Mobile Programmatics Collide

The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and artificial intelligence to deliver very sophisticated predictive targeting – enhancing the media buying process to allow marketers to quickly target very specific audiences.

May 1, 2015 , ,

Ensuring Native Ads Provide Real Value to Consumers

The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of its ability to build trust and engagement with current and prospective customers.

Oct 24, 2014 ,

mediasmart reinvents the banner with cinematic 3D effects

mediasmart, a company that optimizes mobile media buying with its leading mobile DSP (Demand Side Platform), has launched a revolutionary format with cinematic 3D effects.

Jul 14, 2014 ,

Mediasmart Mobile innovates again by launching native ads

Mediasmart Mobile, a leading mobile DSP (Demand Side Platform), today announced the availability of a new service to programmatically buy native formats within mobile applications. These advertising formats naturally flow with the content of the application in which they are served, so that the.

May 18, 2014 ,

mediasmart launches new ad format to adapt artwork according to geolocation

mediasmart, a technology company specialising in the optimisation of mobile advertising, has launched a new system able to serve dynamic creative artwork, which shifts according to a specific user’s location. As a result, the consumer receives the exact information of the nearest point of sale,.

Nov 12, 2013 ,

mediasmart launches its new autoplay video format with Renault Capture

The online advertising company mediasmart allows advertisers to buying audience in real time (RTB). mediasmart has launched the new system format with the latest Renault Capture campaign for mobile devices

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