Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    Ensuring Native Ads Provide Real Value to Consumers

    The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of...

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    mediasmart reinvents the banner with cinematic 3D effects

    mediasmart, a company that optimizes mobile media buying with its leading mobile DSP (Demand Side Platform), has...

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    Mediasmart Mobile innovates again by launching native ads

    Mediasmart Mobile, a leading mobile DSP (Demand Side Platform), today announced the availability of a new service to...

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    mediasmart launches new ad format to adapt artwork according to geolocation

    mediasmart, a technology company specialising in the optimisation of mobile advertising, has launched a new system able...

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    mediasmart launches its new autoplay video format with Renault Capture

    The online advertising company mediasmart allows advertisers to buying audience in real time (RTB). mediasmart has...

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