Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How does weather influence consumer purchase decisions?

 
"Oh no, I can't go to the grocery store now""Why? What happened?""It is raining outside and I don't have a raincoat""No worries, we will wait for...

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    Ensuring Native Ads Provide Real Value to Consumers

    The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of...

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    mediasmart reinvents the banner with cinematic 3D effects

    mediasmart, a company that optimizes mobile media buying with its leading mobile DSP (Demand Side Platform), has...

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    Mediasmart Mobile innovates again by launching native ads

    Mediasmart Mobile, a leading mobile DSP (Demand Side Platform), today announced the availability of a new service to...

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    mediasmart launches new ad format to adapt artwork according to geolocation

    mediasmart, a technology company specialising in the optimisation of mobile advertising, has launched a new system able...

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    mediasmart launches its new autoplay video format with Renault Capture

    The online advertising company mediasmart allows advertisers to buying audience in real time (RTB). mediasmart has...

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