Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jun 4, 2019 , ,

Now available: Nexd creatives

We have lots of new things available for you in our latest version this week!

May 24, 2018 , ,

GDPR - FAQs regarding your campaigns in mediasmart

GDPR is coming and we wanted to highlight the concepts and considerations that we think may be most relevant for you to take into account for the daily management of your campaigns. 1. What is the GDPR? By now you are most probably already sick and tired of hearing about the GDPR. This is a new EU.

Dec 5, 2017 , ,

How to use Deals as an advertiser

In the programmatic world, deals can be used in two ways; to change the way in which inventory is bought or to access certain types of inventory or certain audiences. Check below how advertisers can use these type of deals in mediasmart!

Jan 30, 2017

Important additions to enhance UX

We have released our v1.1.0. console, with features that make user experience even more agile and intuitive, such as a Universal Finder. You will also see some visual changes, as well as some additions that are little in appearance but set the basis for bigger things to come in terms of customer.

Jan 25, 2017 ,

Mediasmart has partnered with Integral Ad Science

Independently of whether they use mediasmart’s console or the API, mediasmart customers can now optimise and analyse their mobile ad campaigns using IAS’ solutions for pre-bid targeting – using verification features from IAS including viewability, fraud, brand safety and ad quality, when serving.

Oct 10, 2016 ,

Launching Public Deals

Today we want to introduce you to our new Public Deals, which you will be able to discover within your account and select to use in your campaigns. Find below more information on how to use this new feature. In case of further questions, please do not hesitate to contact your Account Manager!

Sep 14, 2016 ,

mediasmart launches new programmatic console for mobile media buying and campaign management

The most intuitive and complete self-service interface, with industry-first integrated customer support Mediasmart Mobile - a company that licenses its leading mobile DSP (Demand Side Platform), has unveiled its new console, empowering customers to access award winning programmatic technology.

Oct 26, 2015 ,

mediasmart partners with TVTY to maximize multi platform campaign effectiveness

mediasmart has partnered with TVTY, the moment marketing platform that allows brands to instantly connect online advertising to what’s going on in the offline world. By combining TVTY video fingerprint technology and mediasmart´s mediasmart demand side platform, the partnership allows brands to.

Oct 24, 2014 ,

mediasmart reinvents the banner with cinematic 3D effects

mediasmart, a company that optimizes mobile media buying with its leading mobile DSP (Demand Side Platform), has launched a revolutionary format with cinematic 3D effects.

Jul 14, 2014 ,

Mediasmart Mobile innovates again by launching native ads

Mediasmart Mobile, a leading mobile DSP (Demand Side Platform), today announced the availability of a new service to programmatically buy native formats within mobile applications. These advertising formats naturally flow with the content of the application in which they are served, so that the.

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