Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

Read More


    Manual vs Automated optimization: Which is the best for your business?

    As a marketer running programmatic advertising campaigns, you can face certain challenges that result in low conversion...

    Read More

    Connect with Customers across Multiple Screens

    How to deliver relevant ads to an audience whose attention is divided among multiple screens?Screens currently account...

    Read More

    Narrate your brand story with Ad Sequencing to drive impact

    Today, companies are committed to bringing more relevant and personalized Advertising. Ad sequencing allows more...

    Read More

    Hello 2022: Top 5 Ad Tech Trends

    The year 2021 was revolutionary for most industries and the programmatic advertising industry was no exception. There's...

    Read More

    #NewHireDiaries: One year in!

    As part of the #NewHireDiaries initiative and on the verge of making it to the one year mark, the rockstar Account...

    Read More

    Recap 2021: Unlocking key takeaways of the year

    16 console releases, 10 new integrated partners, 14 times recognized globally 🏆, alongside a growing presence across...

    Read More

    #NewHireDiaries: mediasmart strengthens team across India & Southeast Asia

    mediasmart has been a prominent name when it comes to programmatic-led CTV Advertising across India & Southeast Asia....

    Read More

    Why are contexts relevant for advertisers?

    At mediasmart, we have always been cookieless. Now that this approach is becoming standard, we decided to tell you how...

    Read More

    We are looking for a Product Manager!

    We are looking for a passionate, dynamic, and experienced Product Manager as a full-time addition to our team. This...

    Read More