Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online, content consumption habits are changing. According to a study by Pew Research Center, 45% of Gen-Z audiences are online constantly and streaming content through internet-connected.
Many mobile app advertisers are skeptical about attributing conversions based on impressions and they only consider clicks as valid sources of installs and post install events. However, defining attribution rules that link conversions only to clicks and not to impressions provides only partial data.
Our latest release made a new video supply partner: Chocolate, new rich format templates by NEXD, and some interesting developments in console. Keep reading to learn more!
23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV).
We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below new formats & inventory opportunities for the upcoming elections in the United States and much more!
With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether you need to focus on 'swing' States, want to reach specific Rally attendees or locate budgets for House, Senate or Gubernatorial races at the local level, we have 5 tools to ace this.
Apple will launch iOS 14 in Mid-September this year* which will bring a number of changes at different levels. Will they affect you as an advertiser? Yes, particularly, if you promote apps. In a nutshell, iOS 14 will make user opt-in compulsory at an app level for tracking (IDFA sharing) and.
We hope you've enjoyed your summer vacations or at least that you've had the chance to disconnect and relax a little bit!. With September starting we have a lot of news in store for you, so let's cover the first ones happening this week on our latest release
We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!
We have started July with a lot of energy! We bring you news regarding a new integrated partner; Unruly, some updates regarding our latest release; such as a new level of precision for your geolists and new frequency capping options. Finally make sure you register to attend our webinar about.
