Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Nov 6, 2020 , ,

Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online, content consumption habits are changing. According to a study by Pew Research Center, 45% of Gen-Z audiences are online constantly and streaming content through internet-connected.

Nov 3, 2020 , ,

The risks of underestimating the value of impressions

Many mobile app advertisers are skeptical about attributing conversions based on impressions and they only consider clicks as valid sources of installs and post install events. However, defining attribution rules that link conversions only to clicks and not to impressions provides only partial data.

Oct 23, 2020 , ,

Chocolate integrated! 🍫

Our latest release made a new video supply partner: Chocolate, new rich format templates by NEXD, and some interesting developments in console. Keep reading to learn more! 

Oct 23, 2020 ,

mediasmart launches its proprietary Audience Targeting and Household Sync technology on Connected TV

23 October 2020: mediasmart announced today the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV).

Sep 23, 2020 , , ,

Affle mDMP is here!

We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below new formats & inventory opportunities for the upcoming elections in the United States and much more!

Sep 23, 2020 , , , , , , ,

5 tools to ace your US elections 2020 campaigns

With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether you need to focus on 'swing' States, want to reach specific Rally attendees or locate budgets for House, Senate or Gubernatorial races at the local level, we have 5 tools to ace this.

Sep 3, 2020 , , , ,

Getting ready for iOS14!

Apple will launch iOS 14 in Mid-September this year* which will bring a number of changes at different levels. Will they affect you as an advertiser? Yes, particularly, if you promote apps. In a nutshell, iOS 14 will make user opt-in compulsory at an app level for tracking (IDFA sharing) and.

Sep 2, 2020 , , ,

Starting September with some news; Chrome is blocking heavy ads,new rich media formats & inventory deals available!

We hope you've enjoyed your summer vacations or at least that you've had the chance to disconnect and relax a little bit!. With September starting we have a lot of news in store for you, so let's cover the first ones happening this week on our latest release

Aug 13, 2020 , , , , , ,

🆕📺 Unravel Smart TV campaigns with our Audience capabilities

We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!  

Jul 15, 2020 , ,

We start July with fireworks; new partner joining us and news about campaign targeting!

We have started July with a lot of energy! We bring you news regarding a new integrated partner; Unruly, some updates regarding our latest release; such as a new level of precision for your geolists and new frequency capping options. Finally make sure you register to attend our webinar about.

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