Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    Affle’s mediasmart Partners with Lifesight to Strengthen Footfall Attribution and Audience Data Solutions on Its Advertising Platform

    Affle’s mediasmart platform today announced that it has entered into a strategic partnership with the leading...

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    Our sales team is growing!

    We are seeking a results-oriented, entrepreneurial and highly professional Sales Manager for our business. The core...

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    We are looking for a Client Success & Business Manager in LATAM

    We are seeking a results-oriented, entrepreneurial and highly professional Client Success & Business Manager as a...

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    Just Launched! mediasmart’s In-House Viewability Solution

    We are excited to announce the launch of our in-house solution for ad viewability that helps advertisers track,...

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    Understanding Viewability: What It is and Why It Matters

    For any advertiser, converting a user into a potential customer is the holy grail of marketing efforts. ROAS, thus,...

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    We've got news; Kochava collective is here

    We've got great news with you to share for this month, from a new partnership, more insights about CTV; including...

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    We are looking for a Regional Marketing Manager

    We are seeking a results-oriented, entrepreneurial and highly driven marketing manager to help with marketing...

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    Webinar: The Power of CTV Advertising & Household Sync [The India Chapter]

    The explosive growth of Connected TV (CTV) viewership blended with Household Sync opens up a power-packed growth...

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    How to make your ads relevant & measure success without identifying users

    End-user privacy had already raised to the digital advertising stage in 2018 in Europe with GDPR, and companies in...

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