Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

Big Screens, Bigger Impact: Olympic Advertising

The Olympics are all set to make some noise this summer. Get ready for 12 hours of live sports coverage. But what does it mean for advertisers?The...

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    Harnessing the Power of DOOH Advertising: Exploring mediasmart's Global Reach

    Digital Out-of-Home (DOOH) advertising is transforming the way brands engage with consumers, extending their reach and...

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    CTV in Focus: Industry Experts Converge at the CTV Asia Symposium, Jakarta

    The Connected TV Asia Symposium, Jakarta held on the 6th of July, in Jakarta, sparked an engaging discourse on the...

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    mediasmart strengthens global leadership team with the joining of Kelly Leonard

    mediasmart, is excited to announce the appointment of Kelly Leonard as the newly appointed VP of Operations. In this...

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    Maximizing Your CTV Ads Impact with Creative Sync Ad Builder

    A Revolutionary Way to Engage Your Audience with CTV Ads

    In today's dynamic digital landscape, advertisers are...

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    CTV Measurement: Boost Performance with Cross-Screen Conversions

    The landscape of marketing is undergoing a significant transformation, and Connected TV (CTV) advertising is at the...

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    Unleash the Full Potential of DOOH Advertising with Audience Sync

    Digital Out-of-Home (DOOH) advertising allows brands to expand their reach, boost their message, and create a closer...

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    How to boost audience engagement on CTV Ads?

    It's no secret that the way we watch TV has evolved significantly over the years, thanks to the rise of Connected TV...

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    Navigating CTV OS Fragmentation: A Guide for Marketers

    Connected TV (CTV) devices like smart TVs, streaming boxes, and gaming consoles often run on different operating...

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    How a cross-screen strategy can help advertisers measure real brand impact

    As the advertising landscape continues to evolve, you might face new challenges in measuring the real impact of your...

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    mediasmart strengthens its omnichannel programmatic ad platform by launching support for new connected channels

    March 14th, 2023 - Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad...

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