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mediasmart and NEXD announced today a new integration of rich media tools directly within its demand side platform (DSP) dashboard to streamline the rich media creation process for mediaSmart’s customers.

Every marketer that runs mobile app advertising campaigns knows that some partners outperform others, and often by a great deal. Partners use different traffic sources, algorithms and media buying strategies that lead to different results. However, as important as these factors are, they depend on.

We have been busy these past weeks, working with partners and our teams for new integrations & features. From now on you will be able to measure viewability in real time, thanks to our integration with Adledge! New device connection targeting options, and an important note regarding In banner.

Artefact’s international trading desk partners with mediasmart to maximise incremental footfall from global drive-to-store campaigns. Artefact maximises campaign impact by measuring incremental footfall in real-time anywhere around the world, powered by mediasmart technology.

We are delighted to let you know about new partners joining mediasmart; from Nielsen audiences to Index inventory and much more! 

mediasmart has joined the Branch Certified Partner Program to allow its customers to seamlessly configure campaigns using Branch Universal Ads and track ad conversions across every device, platform and channel.

Business of apps has launched an article reflecting on the growth and change trends some branches of digital advertising have had in recent years. mediasmart is proud our CEO, Noelia Amoedo, has been included as part of the group of Mobile Advertising and App Marketing leaders, commenting on the.

m ediasmart Mobile  has launched an Incremental Metrics offering, which enables advertisers promoting their apps to estimate the incremental impact of their ad campaigns, running in mediasmart DSP and in other display mobile channels.  

mediasmart has launched Location Based Audiences (LBA). These, are created based on where users are, so that you can later retarget them elsewhere.