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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Jan 19, 2021 , , ,

Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads into our living rooms, changing the way content is consumed forever. An unprecedented global pandemic and subsequent lockdown pushed people to stay indoors and seek new ways of.

Jan 15, 2021 , ,

Where's Mobile Advertising Headed in 2021?

2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to mobile apps to entertain, socialize, work, and stay fit. There’s a saying that “there’s an app for it,” but never before 2020 were apps and mobile technology so relevant and important..

Dec 18, 2020 , , , ,

The 2020 Holiday Marketing Cheat Sheet for Advertising on Connected TV

2020 holiday marketing is different, there’s no doubt about it. Black Friday already saw new records in online shopping, according to Adobe Analytics, amidst the pandemic. And with Christmas and New Year coming up, we are likely to see similar trends. Most consumers are looking for deals online and.

Dec 9, 2020 ,

Role of Omnichannel Targeting to Build Effective Brand Connections in a Multi-Channel World

The online and offline user persona is changing, and much quicker in the post-covid world than we could have imagined! Just until a couple of years ago, a customer’s online and offline personas were different. But today, as more customers become mobile-first or mobile-only, their online and offline.

Nov 25, 2020 , ,

How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation. Reaching these new-age users needs new technologies and capabilities to help advertisers deliver impactful campaigns. Since mediasmart and Affle came together, the new product.

Nov 24, 2020 ,

We are looking for a Backend Engineer

Do you want to solve challenging problems like serving hundreds of millions of requests per second on a distributed multi datacenter cluster?  Do you want to compete globally at a world-class AdTech company? Do you like software with optimal performance and cannot leave things alone until you.

Nov 23, 2020 , , ,

5 Reasons Why Brands Must Get Online With Advertising on Connected TV

Television consumption habits are changing. Internet-based viewing options have replaced antennas and cable as an estimated 13 million households moved to Smart TV, ditching traditional TV. In the last couple of years, the video entertainment industry has exploded with the growth of CTV streaming.

Nov 19, 2020 ,

Mediabrands partners with affle’s mediasmart platform

November 19, 2020: mediasmart, Affle’s self-serve mobile programmatic platform, today announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. Through this partnership, Mediabrands will get to bring mediasmart’s programmatic.

Nov 6, 2020 , ,

Reaching New-Age Consumers on Connected TV Through Household Sync on Mediasmart

Connected TV (CTV) is fast becoming a new emerging channel for user acquisition.. As more people are moving online, content consumption habits are changing. According to a study by Pew Research Center, 45% of Gen-Z audiences are online constantly and streaming content through internet-connected.

Nov 3, 2020 , ,

The risks of underestimating the value of impressions

Many mobile app advertisers are skeptical about attributing conversions based on impressions and they only consider clicks as valid sources of installs and post install events. However, defining attribution rules that link conversions only to clicks and not to impressions provides only partial data.

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