Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Sep 23, 2020 , , ,

Affle mDMP is here!

We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below new formats & inventory opportunities for the upcoming elections in the United States and much more!

Sep 23, 2020 , , , , , , ,

5 tools to ace your US elections 2020 campaigns

With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether you need to focus on 'swing' States, want to reach specific Rally attendees or locate budgets for House, Senate or Gubernatorial races at the local level, we have 5 tools to ace this.

Sep 3, 2020 , , , ,

Getting ready for iOS14!

Apple will launch iOS 14 in Mid-September this year* which will bring a number of changes at different levels. Will they affect you as an advertiser? Yes, particularly, if you promote apps. In a nutshell, iOS 14 will make user opt-in compulsory at an app level for tracking (IDFA sharing) and.

Sep 2, 2020 , , ,

Starting September with some news; Chrome is blocking heavy ads,new rich media formats & inventory deals available!

We hope you've enjoyed your summer vacations or at least that you've had the chance to disconnect and relax a little bit!. With September starting we have a lot of news in store for you, so let's cover the first ones happening this week on our latest release

Aug 13, 2020 , , , , , ,

🆕📺 Unravel Smart TV campaigns with our Audience capabilities

We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!  

Jul 15, 2020 , ,

We start July with fireworks; new partner joining us and news about campaign targeting!

We have started July with a lot of energy! We bring you news regarding a new integrated partner; Unruly, some updates regarding our latest release; such as a new level of precision for your geolists and new frequency capping options. Finally make sure you register to attend our webinar about.

Jun 16, 2020 , ,

mediasmart latest release news; about privacy & new targeting filter!

We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app stores, a use case to reach audiences and some open positions to join us!

Jun 16, 2020 , ,

FAQs regarding TCF 2.0 by IAB

The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on June 30th, 2020. The previous version (1.1) will be deprecated then. The following questions and answers will try to summarize what this means and  clarify the effect it will have in.

Jun 16, 2020

Pride Guide for Advertisers

June sees Annual Pride Celebrations across the globe, in commemoration of the Stonewall Riots of 1969.  Given the circumstances (most of those celebrations are being held online), and as a way to acknowledge the role LGTBIAQ+ plays in our society, the mediasmart team decided to put together a Pride.

May 27, 2020 , ,

New Optimizing Viewability algorithm & more on our Audiences features!

During this month of May we have launched a new algorithm that optimizes based on viewability,  we have been working on our Audiences feature a lot;  more on Time based audiences & Audiences Insights. Finally, we share some updates from our partner  Nexd and their rich format creatives  and open .

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