We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below new formats & inventory opportunities for the upcoming elections in the United States and much more!
We have opened Affle mDMP in our platform so you can enjoy new audience segments for your campaigns. Also read below new formats & inventory opportunities for the upcoming elections in the United States and much more!
With US Elections around the corner, we want you to be 100% prepared to run campaigns for your candidate(s). Whether you need to focus on 'swing' States, want to reach specific Rally attendees or locate budgets for House, Senate or Gubernatorial races at the local level, we have 5 tools to ace this.
Apple will launch iOS 14 in Mid-September this year* which will bring a number of changes at different levels. Will they affect you as an advertiser? Yes, particularly, if you promote apps. In a nutshell, iOS 14 will make user opt-in compulsory at an app level for tracking (IDFA sharing) and.
We hope you've enjoyed your summer vacations or at least that you've had the chance to disconnect and relax a little bit!. With September starting we have a lot of news in store for you, so let's cover the first ones happening this week on our latest release
We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns!
We have started July with a lot of energy! We bring you news regarding a new integrated partner; Unruly, some updates regarding our latest release; such as a new level of precision for your geolists and new frequency capping options. Finally make sure you register to attend our webinar about.
We bring you news regarding privacy- TCF 2.0, a couple of changes in our console; Target apps by their rating on app stores, a use case to reach audiences and some open positions to join us!
The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on June 30th, 2020. The previous version (1.1) will be deprecated then. The following questions and answers will try to summarize what this means and clarify the effect it will have in.
June sees Annual Pride Celebrations across the globe, in commemoration of the Stonewall Riots of 1969. Given the circumstances (most of those celebrations are being held online), and as a way to acknowledge the role LGTBIAQ+ plays in our society, the mediasmart team decided to put together a Pride.
During this month of May we have launched a new algorithm that optimizes based on viewability, we have been working on our Audiences feature a lot; more on Time based audiences & Audiences Insights. Finally, we share some updates from our partner Nexd and their rich format creatives and open .