Announcements, analysis and opinions on industry trends around the mobile programmatic world.

#NewHireDiaries: mediasmart is expanding its operations in Brazil

For years, Brazil has been a frontrunner in the digital race in Latin America. With the constant shifts in the ad tech market and rising demand for...

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    ๐Ÿ†•๐Ÿ“บ Unravel Smart TV campaigns with our Audience capabilities

    Adriana Ullivarri
    Posted by Adriana Ullivarri

    We are very excited about out latest release! We have just launched a new campaign type: Smart TV campaigns! ๐Ÿ“บ๐Ÿš€ 

    We also give you more control by allowing a maximum spend per publisher, more protection against publisher spoofing by adding more targeting levels based on ads.txt and Sellers.JSON compliance, and more customizable heatmaps... We hope you share our enjoyment!


    Prime time, anytime!










    You have the ads, you have the audience in mind and we provide the right tools to pair the two! Reach highly engaged users on their Smart TVs and their mobile devices using our brand new Smart TV Household sync and cross-screen audiences for Smart TV.

    CTV wizard

    From reaching households you wouldn't be able to find otherwise to finding those users you already know on their Smart TV, our new Smart TV tools are here to help you! No strings attached: no minimum spends. Start using this solution today with the new 'Smart TV' campaign type

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    Other Release launches



    You are the one in charge! 
    We strive to help you control your media-buying, that is why we have just launched a Spend limit per publisher. This feature will give you the ability to limit the budget any given publisher can spend, by entering a max percentage of daily media cost. Continue reading more


    Heatmap date range no border







    Customizable Heatmaps to understand the evolution of your drive-to-store campaigns better. We've added a time-frame option to our Heatmaps so they look exactly as you need them to! Continue reading more.



    Finally, for a more transparent and brand safe campaign delivery, when you target 'Only inventory with Ads.txt' in the Placement section of any campaign, 3 new options will appear: Only Direct and Verified Ads.Txt, Only Direct Ads.txt publishers and All Ads.txt publishers. Adding more targeting levels based on ads.txt and Sellers.JSON compliance will give you more protection against publisher spoofing. Continue reading more.


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    We're hiring!


    We have open positions in our sales and tech teams! 

    Group pic

    Topics: product, Geolocation, audience, video, console, smart tv, connected tv