Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Looking for a Sales Strategy & Brand Solutions Manager in India/SEA

We are seeking a results-oriented, entrepreneurial and highly professional Sales Strategy & Brand Solutions person for our business in India &...

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    How to Sync Your Connected TV Campaign with Other Household Devices?

    Until now, when someone wanted to do “TV syncing”, linear TV advertising followed as a synchronized campaign at the...

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    We are looking for an Accountant to join our Finance team

    We are seeking a detail-oriented, entrepreneurial and highly professional accountant as a full-time addition to our...

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    Why Incrementality Matters in 2021

    Your ad campaign is set up. You have your budget allocated and you choose different marketing channels for your...

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    We are looking for a Technical Account Manager

    We are seeking a results-oriented, entrepreneurial and highly technical account manager as a full-time addition to...

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    Why Connected TV Will Be the Hero of Advertising in 2021: 5 Key Trends

    2020 was a defining moment for the digital video and entertainment space as Connected TV (CTV) made deeper inroads...

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    Where's Mobile Advertising Headed in 2021?

    2020 was a defining year for mobile advertising. With global lockdowns and working from home, many people took to...

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    How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

    Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a...

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    FAQs regarding TCF 2.0 by IAB

    The IAB has issued a new version of their Transparency & Consent Framework (2.0) that will come into full effect on...

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    Tencil Talks: Adrián Hernández Fernández

    Adrián Hernández Fernández is a Senior Account Manager at mediasmart, based in Madrid. mediasmart delivers...

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