Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

When does a user pay attention to ads and how to maximize it?

If we were to ask you how many ads you have seen today while on your mobile or your Connected TV, would you be able to tell us a definite number?...

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    Mobile video gains ground in purchasing processes

    Whether in or out of home, private or personal – mobile video is driving sales and blazing a new trend.

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    The race to mobile and digital unison

    With mobile now the core consumer focal point, advertisers are fully aware of the true value of mobile screen time....

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    A Programmatic Vision for Private Exchanges

    The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most...

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    Monetisation and the data game

    Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases...

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    The Elusive Art of Gaming Monetisation

    Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest...

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    When Ad Formats and Mobile Programmatics Collide

    The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and...

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    The Often Misunderstood Mobile User Privacy Landscape

    There’s been a surprising degree of misunderstanding about privacy and tracking of users on mobile recently, from...

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    The Mobile Viewability Enigma

    Mobile viewability continues to spark debate as mobile media buying becomes increasingly programmatic and both media...

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    Optimise, Track and Test in a Mobile First World

    Certain market sectors now acknowledge that a ‘mobile first’ strategy is essential to their commercial futures. We’ve...

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