Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    A Programmatic Vision for Private Exchanges

    The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most...

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    Monetisation and the data game

    Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases...

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    The Elusive Art of Gaming Monetisation

    Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest...

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    When Ad Formats and Mobile Programmatics Collide

    The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and...

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    The Often Misunderstood Mobile User Privacy Landscape

    There’s been a surprising degree of misunderstanding about privacy and tracking of users on mobile recently, from...

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    The Mobile Viewability Enigma

    Mobile viewability continues to spark debate as mobile media buying becomes increasingly programmatic and both media...

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    Optimise, Track and Test in a Mobile First World

    Certain market sectors now acknowledge that a ‘mobile first’ strategy is essential to their commercial futures. We’ve...

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    Ensuring Native Ads Provide Real Value to Consumers

    The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of...

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    Programmatic: An Opportunity, not a Threat

    Media buying has been dramatically transformed by programmatic practices. Current technologies allow marketers to...

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