The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...
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This ranking shows the high quality of the projects and the great increase in women entrepreneurs in Spain and our CEO,...
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When I started working in the advertising industry almost six years ago, I was very excited to bring innovative...
Read MoreWith its ad spend set to rise 40% this year, mobile is driving some of the key performance marketing trends in France.
Read MoreProgrammatic uptake continued its rapid rise last year, and the extent to which it has transformed media buying has...
Read MoreMuch has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to...
Read MoreWhether in or out of home, private or personal – mobile video is driving sales and blazing a new trend.
Read MoreWith mobile now the core consumer focal point, advertisers are fully aware of the true value of mobile screen time....
Read MoreThe recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most...
Read MoreMarketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases...
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Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest...
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