Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Looking for a Sales Strategy & Brand Solutions Manager in India/SEA

We are seeking a results-oriented, entrepreneurial and highly professional Sales Strategy & Brand Solutions person for our business in India &...

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    Monetisation and the data game

    Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases...

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    The Elusive Art of Gaming Monetisation

    Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest...

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    When Ad Formats and Mobile Programmatics Collide

    The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and...

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    The Often Misunderstood Mobile User Privacy Landscape

    There’s been a surprising degree of misunderstanding about privacy and tracking of users on mobile recently, from...

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    The Mobile Viewability Enigma

    Mobile viewability continues to spark debate as mobile media buying becomes increasingly programmatic and both media...

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    Optimise, Track and Test in a Mobile First World

    Certain market sectors now acknowledge that a ‘mobile first’ strategy is essential to their commercial futures. We’ve...

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    Ensuring Native Ads Provide Real Value to Consumers

    The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of...

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    Programmatic: An Opportunity, not a Threat

    Media buying has been dramatically transformed by programmatic practices. Current technologies allow marketers to...

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    Promoting Mobile Apps in the New World

    The mobile app market is reported to be valued in excess of €17.5 billion, according to the latest report by the...

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