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Announcements, analysis and opinions on industry trends around the mobile programmatic world.
In this recently launched release you will be able to target ads.txt for Apps, customize your conversion names and the option of choosing your local timezone for your campaigns!
Ads.txt For Apps
We are pleased to announce that from now on you are able to target ads.txt for apps!
As you know Authorized Digital Sellers, or ads.txt, is an IAB initiative to improve transparency (fighting ad fraud and misrepresented URLs) in programmatic advertising.
You will be able to select this option in the targeting section of your campaign and from now on is available through mediasmart for mobile web inventory and for app inventory.
Click in this article to continue reading!
Choose your timezone
From the schedule section of your campaign, you are able to select a timezone for each one of your campaigns (every campaign will show UTC by default):
When you choose a timezone, then all times in its schedule section will be converted.
The timeline present in campaign dashboard will be also show local time for the two graphs showing day and time of visits.
Reports in Analytics will not be converted, they will show data in UTC as usual.
Location based Audiences will be still shown in UTC timezone.
Customize your conversions names
You can customize conversion names for your App promotion campaigns. You will be able to name 2-5 events from your wizard, campaign settings or even your organization settings!
These event names will be used in:
- Analytics Reports (not in daystats)
- Campaign Dashboard
More features released lately
There are new improvements waiting for you in our latest version!
- In each creative card you are now able to see in which campaigns that creative is being used!
- Check Availability for Audio inventory in our system
- Bugs & Fixes