Announcements, analysis and opinions on industry trends around the mobile programmatic world.
During these difficult times we are all living, people are not out in the streets walking around, but they are at home and using their mobile devices a lot more than ever. Therefore we understand that during of self-confinement, drive-to-store campaigns are not the top priority for advertisers, and we all need to adapt and come up with new strategies.
At mediasmart, we have put together some tips, to help you and your advertisers make the best of this new situation.
2) Any advertiser can use this time to invest in branding campaigns that put their brand in front of existing or potential target customers in context. Examples:
3) Of course, any campaign can continue to take advantage of all advanced features in our platform, such as Location Targeting & Audiences.
This can be a time for advertisers to ensure they come out of this crisis stronger. But even if they prefer to lay low, let's stay positive and not lose sight of what's important now: public health. We are here to support you in any way we can.