Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

woman shopping due to advertising enhanced with location data

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    New video supply partners and more...

    You may have noticed that we did not communicate when releasing v.1.0.5. so, we now give you one update for v.1.0.5....

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    Mediasmart and Ligatus partner

    Mediasmart Mobile – a mobile technology company whose DSP (Demand Side Platform) optimizes the media buying process to...

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    Mediasmart and Gameloft partner

    Gameloft Advertising Solutions has partnered with mediasmart Mobile – a company that licenses its leading mobile DSP...

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    mediasmart partners with TVTY to maximize multi platform campaign effectiveness

    mediasmart has partnered with TVTY, the moment marketing platform that allows brands to instantly connect online...

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    tenthavenue selects mediasmart as its Demand Side Platform

    tenthavenue – a WPP company – has selected mediasmart as the technology provider to help streamline its programmatic...

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    mediasmart announces strategic partnership with Experian Marketing Services

    mediasmart and Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality...

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