Mediasmart - Blog | market trends (5)

The power of interactive mobile ads: a case study

When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...

Gabriel Dantas

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On weekends, Spanish mobile users prefer to go online right after waking up

On weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by...

Adriana Ullivarri

mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency

The company, specialized on the optimization of the media buying process for mobile display advertising, was competing...

Adriana Ullivarri

Mobile internet access increases in the summer

The available inventory has increased by 23% in July with respect to the average of the 3 preceding months, according...

Adriana Ullivarri