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Announcements, analysis and opinions on industry trends around the programmatic world.

woman shopping due to advertising enhanced with location data

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    On weekends, Spanish mobile users prefer to go online right after waking up

    On weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by...

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    mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency

    The company, specialized on the optimization of the media buying process for mobile display advertising, was competing...

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    Mobile internet access increases in the summer

    The available inventory has increased by 23% in July with respect to the average of the 3 preceding months, according...

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