Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

The power of interactive mobile ads: a case study

When campaign performance stalls, advertisers often look first at the media plan: increase the budget, expand targeting, or invest in premium...

Read More


    #NewHireDiaries: mediasmart strengthens team across India & Southeast Asia

    mediasmart has been a prominent name when it comes to programmatic-led CTV Advertising across India & Southeast Asia....

    Read More

    #NewHireDiaries - mediasmart through a beginner’s eye

    Being a huge ad tech enthusiast, I decided to join mediasmart Mobile as Marketing Manager in July 2021 for the INSEA...

    Read More