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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Essential 2024 location intelligence trends and stats driving advertising success

The end of 2024 is here, and the shopping season is set to hit record highs, with holiday retail sales expected to reach $1.372 trillion1. Brands are...

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    New features for your drive to store & geolocated campaigns! πŸ—ΊοΈπŸ“

    Adriana Ullivarri
    Posted by Adriana Ullivarri

    We have been working on two great features for your geolists!

    Decide when your geolists counts visit to your store and make sure impressions are distributed evenly per POI in your list.

     


    Schedule when visits are counted
     
    From now on you are able to limit the count of visits in your geolist by days and/or hours of the week.
    The new Conversion timing tab in your geolist works exactly as your usual schedule table of your campaign.
    Click for more information on how this works.
     
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    Spread impressions evenly across POIs within a geolist
     

    If you have a campaign targeting several POIs, you can now spread your campaign's impressions evenly, across each area!

    You will be able to select this option when selecting the targeting geolist inside your campaign:

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    Check out all our opportunities for your Geolocated marketing campaigns!

     

    Topics: drive-to-store, Geolocation