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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Measuring success on your Connected TV campaigns using Household sync

The budget split question explored on the Sync your CTV campaign with the household like a pro article drives us to dig deeper into the goals of a...

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    New features for your drive to store & geolocated campaigns! 🗺️📍

    Adriana Ullivarri
    Posted by Adriana Ullivarri on November 19, 2019

    We have been working on two great features for your geolists!

    Decide when your geolists counts visit to your store and make sure impressions are distributed evenly per POI in your list.

     


    Schedule when visits are counted
     
    From now on you are able to limit the count of visits in your geolist by days and/or hours of the week.
    The new Conversion timing tab in your geolist works exactly as your usual schedule table of your campaign.
    Click for more information on how this works.
     
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    Spread impressions evenly across POIs within a geolist
     

    If you have a campaign targeting several POIs, you can now spread your campaign's impressions evenly, across each area!

    You will be able to select this option when selecting the targeting geolist inside your campaign:

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    Check out all our opportunities for your Geolocated marketing campaigns!

     

    Topics: drive-to-store, Geolocation