Affle’s mediasmart platform today announced the appointment of Taísa Pereira as its new Regional Director for the LATAM region. Taísa is an experienced AdTech and digital market leader and has previously worked with Smart AdServer, Mercado Livre and Afilio. Taísa will bring her experience of driving business growth to steer the platform in the dynamic AdTech space of the LATAM region.
The digital and programmatic ad market in Brazil is rapidly changing, propelled by a growth in increased consumption of mobile and video. Brazil was projected to be one of the sixth largest markets to grow with respect to programmatic advertising in 2021, according to an IAB report.
mediasmart has a strong presence in the Latin American market and Taísa's appointment will allow more brands to get onboarded to the platform, benefitting from the advanced offerings in the space of Connected TV (CTV) advertising, footfall tracking and incremental measurement.
Commenting on her appointment, Taísa Pereira said, “I am excited to join mediasmart’s team in Latin America and aid the further expansion of the platform in the region. There’s a growing appetite for programmatic advertising and an interest in the possibilities of CTV, and I am thrilled to be joining an industry leader like mediasmart to enable brands to experience powerful advertising that generates brand impact with incremental value."
Also, commenting on this appointment, Noelia Amoedo, CEO of mediasmart said, “Latin America has been a very unique and exciting market for us. As a region, Latin America is one of the highest-growth regions for programmatic advertising globally, while showing an ever-increasing appetite for CTV ad spend. As we continue to grow in this region and offer advertisers the unique opportunity to build on their advertising strengths with our self-serve omnichannel programmatic platform, I am excited to welcome Taísa to the leadership team."
mediasmart is a programmatic advertising platform for advertisers, trading desks and agencies, empowered by its mobile-first DNA. A self-serve omnichannel programmatic advertising platform, it offers unique solutions such as household sync for CTV advertising and incremental measurement of visits to locations in the physical world driven by proximity campaigns. Marketers have the ability to build their own solutions on top of its open APIs.To know more, visit www.mediasmart.io or follow us at @mediasmartio.