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Announcements, analysis and opinions on industry trends around the programmatic world.

FAST Forward India: Why Free Ad-Supported TV Is the Next Big Bet for Advertisers

India doesn’t watch content the way the world thinks it does. From flipping traditional broadcast channels to navigating modern app interfaces,...

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    Uzma Faridi

    Recent Posts

    Cracking the Shared Cart: How Household Sync Powers Collective Mid-Year Purchases

    Mid-year sales have become one of the most significant demand peaks on the retail calendar across India and Southeast...

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