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Announcements, analysis and opinions on industry trends around the programmatic world.

E-commerce vs. in-store: how programmatic ads connect both worlds

The power of programmatic bridging digital and physical retail 

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    Adriana Ullivarri

    Adriana Ullivarri

    Recent Posts

    mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency

    The company, specialized on the optimization of the media buying process for mobile display advertising, was competing...

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    Mobile internet access increases in the summer

    The available inventory has increased by 23% in July with respect to the average of the 3 preceding months, according...

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    mediasmart raises additional capital to reach one million Euro in funding

    With the backing of well known investors in Europe, such as Kibo Ventures y KOMM, mediasmart doubles its initial...

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    Vueling entrusts the promotion of its mobile app to OMD and mediasmart

    About 70% of the users who opened the application used it to search flight options, check in, reserve a seat or even buy

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