Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

FAST Forward India: Why Free Ad-Supported TV Is the Next Big Bet for Advertisers

India doesn’t watch content the way the world thinks it does. From flipping traditional broadcast channels to navigating modern app interfaces,...

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    Adriana Ullivarri

    Adriana Ullivarri

    Recent Posts

    On weekends, Spanish mobile users prefer to go online right after waking up

    On weekdays and vacation, smartphone users use their mobiles more during the afternoon. The last report developed by...

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    mediasmart wins the eAwards Prize 2013 as the Best Performance Marketing Agency

    The company, specialized on the optimization of the media buying process for mobile display advertising, was competing...

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    Mobile internet access increases in the summer

    The available inventory has increased by 23% in July with respect to the average of the 3 preceding months, according...

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    mediasmart raises additional capital to reach one million Euro in funding

    With the backing of well known investors in Europe, such as Kibo Ventures y KOMM, mediasmart doubles its initial...

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    Vueling entrusts the promotion of its mobile app to OMD and mediasmart

    About 70% of the users who opened the application used it to search flight options, check in, reserve a seat or even buy

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