Blog

Announcements, analysis and opinions on industry trends around the mobile programmatic world.

How to run a successful Drive to store Campaign

Drive-to-Store campaigns have been an integral part of harmonising the online and offline journeys of the modern-day customers. But as the world...

Read More


    How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

    Adriana Ullivarri
    Posted by Adriana Ullivarri on November 25, 2020

    Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation. Reaching these new-age users needs new technologies and capabilities to help advertisers deliver impactful campaigns. Since mediasmart and Affle came together, the new product opportunities create a smart and relevant business model for omnichannel advertisers.

    Recently, Anuj Kumar, Co-founder, Chief Revenue & Operating Officer at Affle, and Noelia Amoedo, CEO at mediasmart, joined in the Tech Talks with ad:tech to talk about the opportunities and new products this combined entity brings, how media consumption trends are changing; especially this year, why advertisers need a holistic view of the consumer online & offline and much more! 

     

    Topics: News, product, mediasmart