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Announcements, analysis and opinions on industry trends around the mobile programmatic world.

Why will Maximize User Awareness be a game changer for your campaigns?

Have you ever seen an ad everywhere, while you are on your Instagram feed, watching your favorite show on TV, or doing some online shopping? You're...

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    How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

    Adriana Ullivarri
    Posted by Adriana Ullivarri on November 25, 2020

    Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation. Reaching these new-age users needs new technologies and capabilities to help advertisers deliver impactful campaigns. Since mediasmart and Affle came together, the new product opportunities create a smart and relevant business model for omnichannel advertisers.

    Recently, Anuj Kumar, Co-founder, Chief Revenue & Operating Officer at Affle, and Noelia Amoedo, CEO at mediasmart, joined in the Tech Talks with ad:tech to talk about the opportunities and new products this combined entity brings, how media consumption trends are changing; especially this year, why advertisers need a holistic view of the consumer online & offline and much more! 

     

    Topics: News, product, mediasmart