How media consumption trends are changing and why advertisers need a holistic view of the consumer online & offline

Consumer journeys are changing, and with it how media is consumed by these users is also undergoing a transformation. Reaching these new-age users needs new technologies and capabilities to help advertisers deliver impactful campaigns. Since mediasmart and Affle came together, the new product opportunities create a smart and relevant business model for omnichannel advertisers.

Recently, Anuj Kumar, Co-founder, Chief Revenue & Operating Officer at Affle, and Noelia Amoedo, CEO at mediasmart, joined in the Tech Talks with ad:tech to talk about the opportunities and new products this combined entity brings, how media consumption trends are changing; especially this year, why advertisers need a holistic view of the consumer online & offline and much more!